Compare different models for making money on the Internet
Hi guys, I don’t know if you are already making money on the Internet or if you are a total novice. Either way this installment of the Affiliated Web Business ecourse will be really powerful for you. If you are a newbie it gives you the opportunity to choose what area to focus on. If you’re an Internet expert already making six figures it will give you the opportunity to learn new methods of making money and help to diversify your income.
There are several strategies for making money on the net. Here are some possible options:
Strategy 1: Affiliate marketing.
This is probably the quickest and easiest. You don’t need to get your own products - you simply sell other people’s products and services. You don’t even need a merchant account, and it’s possible to start out without even having your own website (but if you are serious about affiliate marketing you will have to build websites). For a list of top affiliate programs go to: http://www.profitpuppy.com/top-affiliates.htm. If you don’t know what affiliate programs are you can get a free course which explains what they are at http://aff-masters.sitesell.com/affiliatemarketing.html
Strategy 2: Writing an ebook or other type of information product, recording an information CD set or shooting a DVD/video series. This is a great strategy because there are infinite possibilities for the type of product that you can create. There are so many niche markets that you can write about: It could be a course on Japanese gardens, How to start your own babysitting business, How to sell your paintings or artwork … there are thousands of possibilities and many that have not yet been touched by online marketers. Of course you don’t have to write the information yourself, you can get a ghost writer or hire someone to produce the DVD. It is easy to find these people, for example you can go to http://www.profitpuppy.com/elance. By the way if you are intending to go down this track then you should definitely check out the Bill Myers membership site (http://www.profitpuppy.com/bmyers) which has the best information on this area.
Strategy 3: Search Engine Optimization.
Learn how to get a site to the top of the search engines and make money on the site by promoting affiliate programs or by Google Adsense. I have included this as a business method because there are some people who focus just on Search Engine Optimization and do nothing else.
Strategy 4: Drop-shipping.
You can develop a relationship with a manufacturer so that you can get orders for their product on the Internet; you process their credit card and then just send their details to the manufacturer who sends the product directly to the customer’s door.
Strategy 5: Joint Ventures.
Similar to affiliate marketing, but with this strategy you set up relationships with people who have products that they sell online.
Strategy 6: Lead Generation.
You create sites that generate leads for companies online. For example, you create leads for mortgage brokers; you give them the details of the people who are interested in getting a new mortgage and you get paid for each person. The mortgage broker will then call the lead and try to sell them on their particular mortgage offer.
Strategy 7: Email marketing.
Of course you need to stay away from spam, and new legislation makes it more difficult for legitimate opt in email marketers, but this is still a highly effective way to make money on the Internet. Don’t try email marketing if you don’t know what you are doing - don’t even think about buying a list of emails and sending out a promotional message unless you know exactly what you are doing. You have to know that any emails you have are legit and ‘opt in’.
Strategy 8: Selling software or software services.
…Another great way to make money online.
Strategy 9: Selling services online.
For example you could start a site providing niche legal services or doing web design. This is ok, but it is not as highly leveraged and automated as other Internet businesses.
Strategy 10: Selling your own products online.
This is the option that 90% of businesses pursue online. It also has less leverage and is more difficult to automate than other Internet businesses.
Strategy 11: Domain name strategies.
You can make money buying and selling domain names (although this strategy is quite difficult nowadays). You can also buy expired domains with existing traffic, you can buy domains with misspellings in order to get free drive-by traffic.
Strategy 12: Buying websites.
You can buy websites that have good positions in the search engines but are not utilizing their positions very effectively, and you can improve the marketing and utilization of their site and make money. This is a very powerful strategy if you do it correctly.
Other strategies:
There are many other possibilities that you might not have thought of such starting an affiliate network. There are several other possibilities but most of them are a bit more towards the more difficult end of the spectrum.
Have a think about which strategy you want to look at. Each strategy has advantages and disadvantages and each strategy has a lot of stuff that you need to learn to be able to apply it effectively.
That’s all for now … in the next installment of the Affiliated Web Business Ecourse we will take a look at how to find profitable niche markets. Markets where there is a huge potential for profit, but little competition.
Until then, it’s goodbye from the Affiliated Web Business
Bye – Daniel Russo.
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How to find profitable niche markets?
There are thousands of potential areas that you can focus on when you are starting a new Internet business. Some are likely to be hugely profitable; others will probably not make you very much money. So how do you choose an area that is going to be profitable to you where there’s hopefully not too much competition?
The skill of selecting the right market to focus on is one of the most important if not the most important skill of Internet marketing. Choose the wrong market and your chances of success have just gone down by ten times.
So what should you look for?
Firstly you should research what people are looking for on the Internet – find out what keywords are they searching for. You need to know what people are interested in. For this type of research I use Wordtracker (http://www.profitpuppy.com/wordtracker) Wordtracker will estimate how many keyword searches there would be on Google each day. Generally I would want to see more than 500 predicted searches per day on Google, but it really depends on the particular niche that you are looking at.
You can get really creative when searching for niches using Wordtracker. If you are looking at writing ‘how to’ videos you can type “how to” into Wordtracker and see what you come up with. Here are some of the ones I got when I entered “how to” (I left the sexual ones out!):
how to build a workbench how to write a resume how to knit
how to draw
how to tell if he is lying how to draw anime
how to build a chopper motorcycle how to crochet
how to play poker
how to become an actor how to play guitar
All of these are potential subjects for an information product. You can also try typing these phrases into Wordtracker and seeing what comes up: “buy online”, “tips”, “guide”, “advice” etc.
If you are developing an affiliate site or an information product there are several other methods you can use to research and find a profitable area:
One very effective method is to research how other people are already making money. The advantage of this is that you know that the area is profitable. The disadvantage is that you also know there is some competition. Often the most profitable areas also have the most competition.
How do you find these areas?
One way is to search on Overture (http://www.profitpuppy.com/overture) for the keyword that you are interested and find out which of the sites that are advertising on Overture are affiliate sites. You can tell if they are affiliate sites by looking at the site and seeing if they are promoting various affiliate programs.
Another method for finding profitable niche areas is to sign up to several of the affiliate networks (http://www.profitpuppy.com/affiliate-networks.htm). Some of the networks will give you a ranking of how much people are earning from each of the affiliate programs. This is usually ranked by earnings per click. This means how much on average the affiliates are earning for each click. Preferably you want an affiliate program which is earning over $1 per click … this is hard to find but when you do find one which earns you this much you know there is great potential for profit. However, you can still make good money from programs which pay 20 cents per click or more.
What are some examples of profitable niche markets?
Mortgage leads – great for an affiliate site (for example http://www.ratesguide.com)
Satellite TV
Cellular phones
And there are many other possibilities also. Have a look at http://www.profitpuppy.com/top-affiliates.htm for more ideas on niche markets.
They key is that you must spend time and effort researching. Don’t treat it like a 5 minute task. You need to spend DAYS researching to look for the best areas to focus on, if not weeks. That way you will find profitable niches that other people have neglected.
So in the next issue you are going to discover …... well, you’ll just have to wait and see!
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