Getting Your Infoproduct Business Online
How do you get your own infoproduct online, collect cash from orders 24-hours a day 7-days a week while you're not even paying attention?
Having assisted many people with their online marketing efforts - and having setup several online marketing sites myself, I know that at first, it can be a mystery.
How do you create your own website? How do you take payment? What do you use to capture and build your own list. How do you signup and track affiliates who can bring in many sales for you?
Here's the information you will not find in any eBook, interview or course - and best of all, its free.
Step 1. Finding a Webhost
You will need to pay a webhosting company to give you space and features you'll need to upload your web page(s) so that people will see it and place orders.
There are thousands of webhosts out there - I've tried many and my recommendation is this webhost: (http://www.infoproductcreator.com/part/thirdsphere)
You get up to 500Mb of space (lots for most websites), terrific features such as cgi, Perl, simple configuration tool and statistics as well as the ability to setup additional domains for only $10 each.
Step2. Developing Your Website
Once again - you have many choices of HTML editors - or the programs you use to actually code your webpage.
Relax! It's not as tough as it seems.
If you don't know ANYTHING about HTML - the you should learn the basics. Even if you get someone else to build your website, you should know the basics of HTML so that you can a) get a fair price for your work, b) communicate what you want to your web designer and c) make changes to your pages as time goes on.
Here's a great site for learning the basics of HTML at no-charge.
(http://www.w3schools.com/html/default.asp) OR
(http://www.davesite.com/webstation/html/)
Here's a few tips for building your product website:
1. Keep it simple, and all on one page. Sometimes called a minisite - it's been proven again and again that your product page should be a single page with a headline, subheadings, lots of benefits, a strong offer and order link.
2. Go easy on the graphics. Numerous tests have shown that a strong headline and strong copy will outsell fancy graphics
anyday.
3. Your order page should be a well-written, targeted sales page. As with any profit-producing sales letter - the focus must be on benefits. Produce your sales letter in MS Word first, then simply convert it to HTML.
4. Other than your main sales page, you will need pages that will...
1. Present articles you write online
2. Sell your newsletter or follow up list
3. A thank you page after your customer places an order
4. An opt-in page containing a form from your autoresponder that sells your visitor on signing up to your newsletter, minicourse or update list.
5. A thank you page for opt-in list singups.
6. An information and terms page on signing up affiliates or partners.
6. A tools page where you help your partners and affiliates make money with pre-written ads, letters, signature files, and training.
I know - all of this can get overwhelming! Don't be scared off, just pick off one item at a time and use existing successful websites out there as examples. You cannot steal content word-for-word, but you can definitely be influenced by how others have done it.
Step 3. How Do I take Orders?
Funny thing the internet, it's radically altered the whole payment processing industry -now you have online payment processors and merchant accounts that allow you to collect money - in an automated fashion, from your customers.
So how do these guys charge for their service?
Each one will have a combination of...
1. Up-front signup fee. Fee you will need to pay just to get an account setup - ranges from next to nothing with Paypal to several hundred dollars. You should plan for $50-$80
2. Discount fees or - in other words - commissions of your sales they keep.
They all take something - Paypal is low, below 2%, while Clickbank is high at over 7% - but each package has it's value in additional services/features.
My suggestion is:
Use Clickbank for those starting out. Simply because it has the most features in one service you will find.
When you begin to get into high volumes, then saving a few percentage points per sale becoms ALLOT of money, that's when you would move away from Clickbank to Paysystems, 2 Checkout.com and put a front end system such as 1AuthorizeNet on the front end.
Step 4 Uploading my web pages and eBook
You will need a way to get your .html files and other website and digital product files up to your webhost - it's not tough, but you will need a tool to do the upload.
Now - many webhosts do offer a "File Manager" option as part of their user tools when you signup for an account.
However - you will want a separate program for transferring files - called a File Transfer Protocol program.
By far and away the best value is a program called WS-FTP. You will find a no-charge trial version at (http://www.download.com) - the paid version is quite reasonable at less than $40.
Step 5 Pick and Autoresponder
You MUST, MUST, MUST have an autoresponder to help automate your online business.
The small investment you will make serves as a virtual sales force of thousands continually calling on your prospects day
after day, week after week until they buy.
Your autoresponder automates signups, list administration, sending out a series of scheduled messages, 1-time broadcasts,
unsubscribes, and backups.
Here's 5 ways you should be using autoresponders to triple your profits --
a) 4-7 Part Minicourse gives you multiple exposures of your products
b) Post-sales follow-up series, thank you, survey and back-end product sales
c) Broadcast ezine, newsletter or announcement at least bi-weekly
d) Affiliate training and tools message sequence
e) Article postings. Many article submission directories require that your article be available on-demand from an autresponder address
You have a few choices when selecting an autoresponder service, after years of trying various options, I've found the best service to be this one: (http://jbsmith.proautoresponder.com)
Step 6 Setting Up Your Affiliate Program
OK - some may say this is NOT mandatory to run your own successful online infoproduct marketing business.
What I say is that you are missing the boat if you don't setup your own affiliate program - assuming you are marketing
your own products.
With over 600 affiliates, I now have a global, 24X7, dedicated and highly effective sales force that put my product in front of millions of eyeballs - all without me lifting a finger.
If you want this type of action - then you will need to run your own affiliate program.
One way of doing it is to use Clickbank as your payment processor - they offer an affiliate management program as part of their payment processing package. There are some drawbacks including lack of statistics, and issues with handling multiple
products sold from multiple pages, but for someone starting out they are OK.
A second option is using separate affiliate tracking software - my favorites are either Groundbreak's Ultimate Affiliate (http://www.infoproductcreator.com/part/groundbreak) or 1AutomationWiz at:
(http://www.infoproductcreator.com/part/1automationwiz/)
There you have it.
6 basic steps sit between you and turning your desire for making money online into a reality.
Don't let these steps get in your way - the world needs to see your products!
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How To Create and Market Income-Generating Information Products - 5 Experts Share Their Trade Secrets In the Ultimate Teleseminar! Find Out How 5 Online Experts Make Their Living Creating And Marketing Information Products
(http://www.creating-infoproducts.com)
About the Author
Jeff Smith is the author of the top-selling "Ultimate Information Entrepreneur's Success Package" helping thousands package their knowledge into profitable eBooks, special reports, ezines and audios. Visit his site here: (http://www.highertrustmarketing.com)
Creating Residual Income
The Power of Home-Based Business
Income from jobs has been declining as well as the security that a good job with a good company USED to offer in North America. Before discovering residual income I worked in the same highly skilled trade for thirty years, I made great money, but I was unable to get ahead and I was still only a couple paychecks ahead from being homeless.
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Did you know that 9 of 10 families now need two working members to just make ends meet? Surveys indicate 85% of all Americans would like to own their own business.
As your business grows it takes less effort because you not only gain from your own efforts, you also gain from the efforts of others!
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When you see a movie you enjoy and tell someone else about it, you are, in effect, selling the movie to that person! Did you know that the highest paying profession in the World is sales? Selling is simply sharing stories, and helping people. Everybody seems to hate selling, but most everyone enjoys helping others.
A Internet Marketing career offers advantages that may be unavailable in other professions. It may offer you the true freedom we are missing in our life. But don't jump to the conclusion that this is another get rich scheme. It's NOT! It takes time and effort, especially in the beginning, just like building anything worthwhile does. You build a foundation and gradually build up from there, like a plant starts with a very small seed. The potential for a entire oak tree is already present in the seed. If you can see the potential, you can achieve the results. As your business grows it takes less effort because you not only gain from your own efforts, you gain from the efforts of others!
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Working A Job
A JOB This is the way the majority of us earn income. You may work for years developing specific skills only to be replaced at any time, or by the whim of the company(s) employing you. Today if you have a full time job you will most likely work more than 40 hours a week. Employers today feel that they MUST must maximize your efforts in order to pay any benefits. If you work at a regular job you must really love the work!
Owning A Business
You may sell or resell goods or services. This method usually requires a major investment. 80% of businesses fail within five years. If your business succeeds you won't have just one boss; every customer is your boss. It usually requires very long hours and years to build, and your business may end up owning you. The odds are against success, especially if you begin without substantial funding. In the end this ends up being just another form of selling. Investments
Stocks and bonds, venture capital, and other investments are proven ways to earn income - but they require substantial up front capital. For your money to earn money, you must have a great deal of it to start with. Most of us don't. Direct & Internet Marketing Is one the best methods left for the rest of us. It requires very little initial investment and may continue to be grow long after the initial efforts are complete. It only works for as long as we do.
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Getting Started Earning Residual Income
You will want to choose a business that you have some general knowledge and interest in for a start. If you don't have an interest to start you won't follow through. This is the most important consideration. 1. For your first On-Line business you want to keep your costs down and work on just producing any amount of income. This always seems so easy when you start. Many people assume they will make some money off other people's efforts. Trust me it doesn't work. In reality you work until you make money from YOUR efforts then teach others to do what you already did. That's why it's so hard in the beginning, If you don't know what to do you won't know how to show others.
2. Look for as much of a turn key business system as you can find, Most people spend too much money and not enough time promoting their first home business - then if it doesn't pay off in a few weeks they go around telling everyone that Internet marketing doesn't work. I can't tell you how many times I've seen first time marketers spend $300 to $1000 on the phone and only make $25 dollars the first month, it's as if they believe they can purchase success.
3. Pick your team-mates like you were hiring employees or management staff. Like you would if you were building a corporation from scratch. You want to find self starters that bring something to the table, more than just their appetite to make money.
4. I know this is not mainstream thinking but when someone asks me what I going to do to support them, ask them what skills, energy and experience they are bringing to the team. I spend more of time supporting people who get results, Why? Because my time is important too, and I'm doing this to make money. People will tell you all kinds of things to get your attention but in reality ask them to show you not tell you. The people that learn quickly, can plan and are willing to work towards goals are the ones that will stick around, the rest are just shopping.
Many people are looking for hand holders. It's OK to hold someone's hand from time to time but you can never make a success out of someone who is not willing to work and think things through. As in most occupations the majority of people are waiting for someone else to do all the work. When you find these people send them to those other guys that spend all day hand holding because they haven't accomplished anything worth duplicating. Just being a friend is not enough it takes skills that are learned over time through effort.
If it's true that every seed gives birth to fruit of it's own kind you are looking for those seeds that are right. You would never plant a peach and expect to grow a watermelon it's not in it's nature, just as you would never plant cactus in the rain forest.
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5) Think long term. Over 90% give up before making much money. Don't spend extra money just to save time in the beginning. Don't ever allow yourself to be rushed. Sales scams depend on getting others to feel that they must act this minute. Your results will always depend on your efforts, timing is more important once you have already made money not when your starting at zero. Take your time. It's more important that you choose wisely in the beginning, you can't go back and do the beginning over. That's why people quit because they get rushed into something that's not right for them, if they start over it's usually with another program then another. In order to make the big money you need to learn how to make some money, when you have made some you can teach what you now know to others. When you help others the same money you will always make more and more yourself.
6. Once you start making money grow till you make at least $ 300 a month and then add diversify to your business. You must learn to make your business grow first how else would you get the funds to diversify. You diversify so that all your eggs are not in one basket.
If McDonald would have stopped with the first hamburger stand it never would have become the giant it is today, but if McDonalds had gone into the car business after their first success they wouldn't have been able to leverage or convert their success experience. Once your making money start planning how to leverage what you have already learned.
Again this is not mainstream thinking. Most people will go with the proven winner. But what if your chosen business runs into difficulty. The nature of Internet marketing is that what is the rage now may be replaced by the new & better products compensation plans etc in the future.
Your first On-line business should be at least somewhat HOT in the marketplace but just as any good investor will buy conservative stock and sometimes buy a risky but more profitable stock, in the long run develop a mix conservative long term businesses that will work year after year. Only shoot for the stars as a sideline like others do with the lottery - it's just as much fun you have better odds.
I worked one business for almost a year and used most of the profit to diversify now I am comfortably working several. I couldn't have been successful working several until I learned how to make one business work.
7. BUILD ONE TEAM: In multi-level marketing it's called a downline. I consider it to be more like a team. What I call the Mastermind Alliance is just helping others with your strengths and getting help from others in their areas of expertise. In a perfect world everyone would do what they were drawn to and good at.
I prefer to call multi-level marketing cooperative marketing. Why start with new people every time you find a new opportunity. Isn't it smarter to bring in many of the people you have worked with before - or to go with them when the opportunity is perfect for their skills and interests. Build a team, learn when to be a team leader and learn when to be a team member, regardless of your position.
8. Once you learn how to be a leader you can learn when to serve. You will find that if you focus on making your team money you will end up making more yourself, you cant help it. You do this by learning then teaching. If you build your co-op right, you will find other leaders to work with, or they will find you. You may all focus slightly on different businesses but using cooperative teamwork and synergy you all earn more and do a better job.
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