Turn your FREE eZine into a moneymaker.
Almost every online business, that's serious about their marketing effort, has their own eZine. Out of the hundreds of thousands of eZines on the net, only a handful make money for their publishers. Does your eZine make you money?
Here is a quick tip to turn your eZine into a moneymaker.
Confirmation message.
When someone subscribes to your eZine, they should receive a confirmation message. Generally, the confirmation message says something like:
Thank you for subscribing to ABC eZine. We're glad to have you onboard. You have subscribed using the following address: SubscriberName@SubscriberAddress.com Welcome aboard.
If it was not your intention to subscribe, please click the following link to be removed from our subscriber database. Unsubscribe@ABCezine.com
Thanks once again for subscribing.
Sincerely,
Owner's name
Company name
It's a nice way to let your new subscriber know that they have been added to your database and that they can easily unsubscribe, but it doesn't make you any money. To make money from your confirmation message, simply add an offer.
Here is a one of the confirmation messages that bpc publishing sends to new subscribers. This one is sent after someone has subscribed to The Marketing Pack Journal, our eZine, from another site.
Hi (FIRSTNAME),
Thank you for subscribing to The Marketing Pack Journal when you visited (www.WebsiteName.com) We're happy to have you onboard!
You will receive your first issue of The Marketing Pack Journal on Monday.
As an extra bonus, you will receive The Oz e-Combo Special Edition on Wednesday.
And, of course, your Subscriber Bonus. You can pick up your FREE subscriber bonus at:
(http://www.bpcpublishing.com) (This is our home page, the actual subscriber bonus is included in the real confirmation email. To subscribe to The Marketing Pack Journal see the Author's byline box at the end of this article)
If, in the future, you wish to unsubscribe from The Marketing Pack Journal, simply click the unsubscribe link at the bottom of any issue.
Your privacy is important to us and your name will not be shared, traded, sold, bartered or in any other way transferred to a third party.
Have a great day,
Sincerely,
Terry Telford :)
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This confirmation gets us 1 sale for every 250 confirmations that we send. We also get new partners from the same email.
Let's focus on the sales for just a minute. The PopUp Generator software sells for $34.95. We make one sale each time we send out approximately 250 confirmations. So each confirmation that we send out makes us 17 cents. ($34.95 divided by 250) Instead of waiting for subscribers to make a purchase from our eZine, now we can generate sales right from the minute they subscribe.
Using this system, you make money from your new subscriber right away!
There are countless ways to make money with your eZine. You just need to use a little creativity. In future articles, I'll give you more techniques for turning your FREE eZine into a money-making publication.
How To Pull Bigger Profits From Your Existing Website?
Reading this article -- implementing 4 simple "profit stream" activation techniques -- and instantly increasing the profitability of your website in as little as a day.
How much of a profit increase are we talking about?
Some might bring in an extra $100 weekly. Others might make thousands more. And still others might open completely new profit levels and pull six-figure yearly incomes (or more), from their website after using these strategies.
In fact, there is real proof that these strategies can do that for you. My clients and my own websites have seriously benefited from using the techniques I'm about to layout for you.
So where are these streams of profit?
Here's how to start using natural mechanics on your website right now that will help you stop losing money and help you start maximizing the different means of generating money from your existing website:
Creating A Strong Backend System Can Automatically Make Your Website 10 Times More Profitable!
Backend systems -- we hear so much about them, but rarely implement one for ourselves. And sadly, by not having something in place as simple as a short automatic email follow-up, you might be losing hundreds ... even thousands of dollars.
You've worked darned hard to get that customer to make a first purchase from you. And you know by their action of actually reaching for their credit card and punching in their numbers that they are in fact VERY interested in the subject of your product or service.
So give them more of what they want. Create additional products that compliment your main offer and put a price tag on them. Find some affiliate programs for products you just know your new customers will love -- and tell them about it.
Any new order you get could instantly be "fed" into an autoresponder, and it can follow-up with your prospects on complete auto-pilot. Tell them about your other products. Create package deals of bundled products, and offer them at discounted prices after you've made a new customer. Just using this one strategy alone allowed me to turn my average customer from a $47 profit to a $167 profit.
Tweak Your Sales Letter Until It's Working Like A Money-Pumping Machine!
A sales letter that pulls a 1% conversion compared to a letter that could be pulling a 4% conversion is a money waster. Don't let it happen to you! Keep tweaking your letter until you get it pulling at its true potential. Or hire a professional to do it for you.
Think about it...
If your letter converts at 1% (meaning you need 100 visitors to your site to make a sale), and you offer a $37 product, you only make about $260 a week if you get 100 hits a day.
But with a letter converting at 4% (meaning you need only 25 visits to your site to make a sale), with the same 100 visitors a day, you're now making over $1,000 weekly.
Your sales letter is one of the biggest places you can increase profits from. Work with your headline ... change your guarantee ... start fresh and create a new sales letter from scratch after studying the craft of writing powerful copy. More money with less traffic is always a powerful motivator.
A Strong Autoresponder System Can Instantly Double Your Website's Conversion!
Once you get your sales letter converting at a number you're happy with, go ahead and "super-charge" it by adding a strong autoresponder series. Just one sequence of 7-10 messages done correctly can double your conversion (and profits) instantly.
The secret is offering a free report that visitors to your site will really want in exchange for their email address. This gets them in your autoresponder system automatically, and lets you build a solid list for the next technique.
Collect Email Addresses -- And Run Offers Through It For Various Affiliate Programs!
Here's another one neglected one by a lot of marketers (myself included).
I have a good sized list now -- I know what they like -- yet I rarely search out affiliate programs so I can market new products to them.
Big mistake!
In just about an hour you can search for appropriate affiliate products that those on your list will have an interest in, write a quick letter to send them through your affiliate link, and make some extra money on the side.
In fact, I've heard of marketers making tens of thousands with one-time mailings that take them about an hour to create and send! It's just a matter of finding the right product to match with your list, and writing a short email.
The fact is, your website is probably loaded with new ways you can make money right now. It's just a matter of seeking them out -- developing them -- and waiting for the new income to come through your bank account. It's better than trying to increase traffic, and much easier.
9 Tips for Marketing with Electronic Newsletters
1. COMMIT TO CREATING YOUR NEWSLETTER
A Web site without a newsletter is like a car without a motor. It may look nice, but you're not going to get very far.
In order to market your business effectively you need a system to attract prospects and then you need a system to follow up with those prospects repeatedly to convert them into customers. An electronic newsletter is an inexpensive and very effective way to do that.
2. TARGET A SPECIFIC GROUP OF PROSPECTS
You can't be all things to all people. Select a specific group of prospects to write your newsletter to. When reading your newsletter, your prospects should say, 'They're talking about me and my concerns!'
3. DON'T SPAM PEOPLE WHO DON'T WANT YOUR NEWSLETTER
Your subscribers should voluntarily opt-in to receive your newsletter. Describe the benefits of your newsletter, and provide a simple way for people to subscribe to it.
Don't just add people to your list without their permission or send it out to people who didn't ask for it. That's called spam, and you'll be building a bad reputation if you resort to it.
4. GIVE YOUR SUBSCRIBERS AN EASY WAY TO UNSUBSCRIBE
When people don't wish to receive your newsletter any longer, they should have an easy way to unsubscribe.
Provide the information your subscribers need to unsubscribe, if they want to, right in your newsletter.
5. FOCUS ON A SPECIFIC THEME
Your newsletter should be centered around a theme that relates to your products or services and is of high interest to your prospects and customers.
Our theme for this Give to Get Marketing newsletter is focused around tips to help you market your business more effectively. That ties in perfectly with what you want, and it ties in perfectly with the marketing products we offer.
Maria's theme for her Get Organized Now! newsletter is focused around tips to help you get organized. Her products are organizing products -- a perfect match.
Someone who sells cosmetics would create a newsletter theme that focuses on beauty and fashion tips.
Get the idea? What would your theme be?
6. 80% HELPFUL CONTENT, 20% PROMOTION
No one wants to receive and read a newsletter filled only with product promotions -- and they won't.
We teach the Give to Get Marketing philosophy -- Give your prospects and customers what they want, and you'll get what you want.
Fill your newsletter with helpful information that your prospects and customers would actually want to read, maybe even look forward to receiving
Of course, you also want to include information about your products and services, so be sure to provide one or two offers in each issue of your newsletter.
80% content, 20% promotion is a good mix.
7. DELIVER IT ON A REGULAR SCHEDULE
You can deliver your newsletter once a month, twice a month, or once a week.
The more frequently you can send out your newsletter to your prospect/customer list, the more effective it will be. You'll have to decide how often you want to commit to this marketing effort. The important thing is to be consistent.
8. ASK YOUR READERS FOR FEEDBACK
Your newsletter should be written for your subscribers to address their interests -- not yours.
To determine if you're delivering what your subscribers want, ask them. Let them know that you want their feedback and suggestions on how you can improve your newsletter to make it a more valuable resource for them.
9. DIRECT YOUR READERS BACK TO YOUR WEB SITE
The point of all your effort of creating and sending out your newsletter, is to follow up with your prospects and customers to gain their trust and their business. Give to Get.
If your product or service information is on your Web site, then you must direct your subscribers to your Web site in each issue.
You can do that by directing them to an article on your Web site that they may find appealing, or you can guide them directly to your product information pages.
The last thing you want to do, is just send out a newsletter filled with terrific content, and then fail to get the kind of action you need to grow your business.
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