A mood board is a visual presentation that sets the tone for a project. Mood boards can convey concepts, ideas, or even general feelings and emotions. A mood board can consist of photographs, graphics, color swatches, typography, and any other visual element that evokes the desired sentiment.

Mood boards can be used by individuals and teams to put into visual what words fail to describe precisely. They help get your design ideas and vision streamlined and can also aid in explaining your concept to clients or co-workers.

Interior designers, graphic designers, illustrators, animators, filmmakers, costume designers, and nearly every artistic profession that works with visuals use mood boards.