AIDA Model is a marketing model used in the advertising and sales approach of products and services which stands for A – Attention, I – Interests, D – Desire, and A – Action. This marketing model is the backbone of model marketing. This is a tool that businesses use to understand the potential of their businesses. Which evaluates the overall performance of the product and the strategies used to achieve the performance. It was introduced by businessman Elias St. Elmo Lewis in the late 19th century.