Regardless of what you may have heard or how many new apps come out, Facebook still dominates the social media market. With 1.85 billion people logging in daily, which is a 16% increase year-over-year, it's still the most popular social network available. Not to mention, Facebook owns 60% of all social logins. Facebook is simply too big to ignore or dismiss. And really, why would you want to? The platform offers some excellent opportunities for small businesses to reach their target audience in simple, direct, and cost-effective ways!