A lead magnet is a valuable and enticing service offered to potential customers in exchange for their email addresses. As a result, users are likely to find the content more valuable and engaging.

The goal of a lead magnet is to persuade visitors to read your material, but also to engage with your products/services by delivering entertaining and helpful information.
One such tool is Openread.io which helps to get leads through lead magnets.

Openread.io is a SaaS tool that helps businesses generate high-quality leads.
It makes it easier to generate and advertise lead magnets, and it tells you who your most qualified leads are in real-time