3 Simple Sales Triggers to Hook in Your Lead & Make The Sale!
Hook 1: Tell a story � don't tell a sales
pitch!
Stories are far more interesting then blatant
sales pitches.
You want to interest the reader and potential
client; not bore them by bombarding them with sales rhetoric that will
instantly turn your lead away.
Don't we all want to be entertained?
Don't we all appreciate a great story to
pass the time?
The next time you send out a sales letter,
pretend you are talking to a good friend and let them know how you came
across this product and why you decided to give the product a try and how
it changed your life. The difference between a sales letter and a sales
story is subtle but very dramatic in how it can increase your responses.
Hook 2: Tell them WHY and Tell them the
TRUTH!
Explain to your potential clients why you
are selling a product and tell them the truth.
Adding the word "Because" to your sales
pitch will increase your sales.
One experiment went as follows: A marketing
research company did a test. They approached a long line at a prominent
bank. They had some testers simply ask people already in line waiting if
they could go ahead of them; with no reason � most said NO WAY!
Then some testers asked to go ahead in
line and inserted a reason why. "May I go ahead of you BECAUSE I need to
be at an appointment in 20 minutes? 97% of the people in line said yes.
It will be the same in your marketing efforts.
Tell you clients why you are selling a
product for such a good price, or offer, etc. Is it because you are overstocked?
Want to get people to try the product? Want to get word of mouth going?
Tell people the truth why you are in the business you are in. Use the word
BECAUSE. People appreciate being respected with the truth and will respond.
Hook 3: Project objections to your promotion
and answer them.
Don't be afraid to put in writing objections
you have received about your promotion or product. By putting out the so-called
negative, before your prospect brings it up, you are being honest, showing
confidence in your ability and product, and the client will appreciate
that.
I am sure you have seen sales letters with
the statement: "I know you are skeptical (about my sales pitch), but here
are some answers to your questions you may have about my product." Then
the sales letter goes into `objections' in the form of questions and answers
them honestly and with authority.
Do the same and the prospect will instinctively
trust you and give your product a chance. And if you are really smart,
you will offer a money back guarantee that will close the sale easily.
Here's to your SUCCESSS!
Terah J. Logan
[email protected]
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Would you like 26 more hooks and triggers
that will easily close more sales for you?
Download the Ebook, "The Buy Impulse �
26 Mind Control Tools", from http://www.simplesteps2success.biz/buyimpulse
. Read every word on that site to discover 26 mind control tools that turn
your browsers into loyal and repeat buyers
About the author: Terah J Logan has been
marketing and successfully selling products online for over 8 years. Visit
http://www.simplesteps2success.biz/buyimpulse
to find out what Terah does to achieve her online success!
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