Copy SoapNet and Make Money
Whether you want to admit it or not, soap operas
may hold the key to your home business success. This article includes a
few home and small business principles I learned while watching SoapNet.
Be really, really good looking. I don�t know if
you�ve had this experience, but every time I turn on SoapNet I feel overweight,
ugly, and hopelessly average. There is no way I could ever compete with
the collection of beauties, male and female, that the soap operas have
assembled. But before you go out and buy a Bow Flex and dye your hair blonde,
remember that I�m talking about your home business in this article. Just
because you are running your business out of your home on a low budget
does not mean it has to look like you are running your business out of
your home on a low budget. Invest a little bit of money into getting a
professional logo and stationary. If you own a website and cannot afford
a professional web designer, take courses at your local college. Presenting
your business professionally can open up doors you may believe are closed
to you.
Give them something to talk about. If soap operas
do nothing else well, they create scandals that have people talking for
days. It is a TV show for crying out loud! Can you imagine what kind of
publicity you could bring to your business if you gave people something
to talk about the way the soaps do? I�m not suggesting doing anything illegal
or scandalous. But make sure your business does something that people would
be willing to talk about. What do you differently than your competitors?
How can you turn that idiosyncrasy into positive publicity? What good causes
are related to your area of business? Is there some kind of event you could
sponsor that would make the evening news and benefit a worthy cause at
the same time? People like SoapNet because it is a lot more exciting than
there own lives. Give people something exciting to talk about, and I guarantee
they will.
Be the good guy. In the days of silent films,
the audience used to cheer when the hero first appeared on screen, and
they would boo and hiss each time the villain showed up. Earn your clients�
and customers� applause by being the good guy. We have all had dealings
with people we don�t trust or who were extremely difficult to work with.
Ask yourself, Are you the shifty-eyed gravedigger American housewives everywhere
hate to see on television? Or are you the honest, wholesome doctor moms
would love to have their daughters marry? Conducting your business in a
way that earns peoples� trust will go a long way in creating word-of-mouth
referrals and sincere praise for your company. Remember, like so many SoapNet
actors and actresses, your business can get type-cast very easily. Make
sure you are cast as a hero and you can�t go wrong.
Keep it simple. There is an entire channel, SoapNet,
dedicated to explaining who is sleeping with whom, what happened when,
and who is whose father. Plot twists and messed-up family trees may work
well for soap operas, but people place a premium on simplicity when it
comes to business. This does not mean that you have to dumb down everything
you do, or stop offering complicated or intellectual services. It means
the way you present your business is honest � what they see is what they
get (see the first tip above). Do not sign a new client only to later surprise
them with hidden fees or contract loopholes that will strain your relationship.
This tip has everything to do with creating a relationship that is honest
and transparent. Perhaps your business is built around something that you
know that other people don�t. Do not put yourself out of business by giving
away all your secrets. But keep your client or customer relationships open
and honest. You�ll find that fewer people will try to take advantage of
you when they trust you are not trying to take advantage of them.
Nobody actually falls down elevator shafts. But
you may want to consider pushing parts of your business over the edge.
Soap operas are king when it comes to character turnover � if they are
unpopular or the story line isn�t going anywhere, there never seems to
be a lack of creative ways to kill them off. Take a look at your business
and see if there are any aspects of it that may need to be �taken care
of,� as it were. Cutting down costs by cutting out baggage could do wonders
with regards to your bottom line.
The SoapNet channel is now in more than 40 million
homes. If you play your cards right, your business could be too.
--------------------------------------------------------------------------------
Nick Smith is a client account specialist with
10x Marketing � More Visitors. More Buyers. More Revenue. To find out how
to get SoapNet on your television, check out I-Satellite.
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