Fresh Content Improves Search Engine
Optimization
Copyright 2005 ArteWprls Business Class
Many search engine optimization companies will sell you a search engine
optimization package that addresses many of the major aspects of search
engine optimization. These aspects include, but are not limited to, use
of file names, alt tags, h1 tags, keyphrase density, meta tag optimization,
link analysis and the like. These are all key aspects of a good search
optimization.
However, one problem is that the major search engines (especially Google)
not only rank pages upon relevant content (which is determined by the factors
listed above, and more), but by fresh content as well. What this means
to you is that, even after your site has been "optimized to the max", your
rankings will increase to a certain level and then not go much higher.
To get to the top and stay there, your site should deliver fresh, relevant
content on a regular basis. Depending upon the nature of your business,
your competition, and targeted keyphrases, the rate at which you should
add content to your site can vary from monthly to daily.
The delivery of fresh content to your site, in a form that is readable
by search engines (i.e. not through the use of javascript, iframes, or
the like) requires a dynamic, database driven content management system.
The most cost effective way to achieve this is through the use of a
weblog that sits on your server and resides under your domain name. Updating
the weblog with rich articles or commentary, broadcasting this information
to the internet, and allowing users to post comments, achieves the following:
1) Increases the number of inbound links to your website
2) Increases the frequency at which major search engines will spider
or crawl your site
3) Increases interactivity for the web user
4) Improves your search engine ranking
------------------------------
Matt Foster is the President and CEO of ArteWorks Business Class. Mr.
Foster has been providing search optimization solutions since 1995. Please
visit http://www.arteworks.biz
for further information. You may also call toll free 877-336-8266
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