by © J. Holness

Every morning I get tons of spam in my mailbox. I personally don't like it, and I'm sure I'm not alone in this. Since I can't seem to stop the flood of unsolicited mail to my poor email address, I decided to go thru some of it and check the web sites that they are advertising.

I was amazed to find that most of these companies that spending millions of dollars to send you unsolicited and unwanted advertising, just slap together a site that's so poorly designed, the search engines would NEVER touch them!

So I decided to compile a list of some of the top five WORST mistakes you can make with your web site, that will scare away ANY Search Engine.

#5
SCRIPTS, SCRIPTS AND MORE SCRIPTS
One of the most annoying things I see with some sites is there desire to make a site useful for them in capturing information, and terrible for the user. Some sites load up their pages with Java script, CGI, and PHP code. That may make the site wonderful for them, and maybe for the user, but it make its terrible for a Search Engine to index.

#4
ABUSE OF FLASH
I like flash. I think its a great program. I just can't believe how many people make their site entirely with Flash Objects!

Most search engines will ignore your site if it's done entirely in flash! Yeah, I know, its cool and all, but what are you really trying to do here? Make a beautiful site that can't be found by ANYONE?

I'm not saying you can't have Flash on your site, just don't make the ENTIRE site Flash.

#3
TERRIBLE WEB HOSTS
This sounds like a simple problem, but its very common. Just because a web host is giving you a cheap price does not mean its the most reliable. As the saying goes, "You get what you pay for". What did you expect for $3.00 a month?

#2
LOUSY KEYWORD SELECTION
This has got to be one of the most critical, if not THE most critical parts of your site. Keyword selection. It's were you select the best keywords that user's will use to search for whatever your sites about. Not what YOU think are the best keywords.

#1
LACK OF SEARCH ENGINE OPTIMIZATION KNOW HOW
Its true. When you decided to launch your web site, you were trying to get all the other pieces of the puzzle in place. The shopping cart software had to integrate with your backend services. Your credit card processes had to be safe and secure. Shipping charges had to be calculated.

No one said anything about Search Engine Optimization. Well, the fact is, it's really not as hard as it sounds. In fact, with just a few basic modifications to your site, you can score much higher rankings with the Search Engines.

Good luck to you in your Search Engine Endeavors.

To Your Success!

Sincerely

J. Holness

Internet-Computer Consultant Publisher =====================================

About the Author:
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Copyright © J. Holness
J. Holness is a Internet-Computer Consultant with over ten years experience. Some of his clients include companies such as Prudential, Coldwell Banker, Century 21, ERA, as well as smaller firms. He currently publishes a monthly newsletter on Internet Marketing, and provides training and consulting on Search Engine Optimization techniques. For More information on his Internet Marketing Tips and Tricks Newsletter, visit http://www.superwebtips.com