Internet Marketing Traps
By © Lissa Jannini
A parable about Internet Marketing
Right now, there's a coyote howling his heart out just down the road
from my house. And why is he howling?
Because he wants other coyotes to come and join him on the hunt.
Most likely, he's an experienced coyote. He knows that a group hunt often
brings in more game than hunting alone.
Hmmm. And you thought us humans were the only ones into network
marketing?
However, I'm afraid not all of the human network marketers are as smart
as that old coyote.
You see, that coyote is standing right out there in the open calling
all who will listen to his side. Every other coyote around knows exactly
where his is, who he is, and what he wants from them. Plus, he's advertising
what they will get out of a group hunt as well. He's likely scented out
some game already, has a place to start, and a likely plan for success.
A lot of human networkers don't deliver all that.
Nope, human networkers often call out loud all right, but then they
go hide. They don't want people to know who they are, they just want their
money. They hide behind a fancy howl, but don't often have a proven plan
of attack or even a well thought out starting point.
Humans get too excited about making a quick killing, getting others
to do the running for them so they can just show up at the right time and
enjoy some meat.
Well, let me tell you a different story about another coyote.
This coyote heard what he thought was an easy meal being practically
delivered to him. He heard the desperate cry of a dying jackrabbit echoing
on the wind. Anxious for the easy meal, this coyote ran out across
the field toward the sound and headed right up the hill where he knew that
poor injured rabbit was just strung out for him like plate full of Hasenpfeffer.
You see, he figured some other coyote had already caught that jackrabbit
and that he could just sort of ease on in there, do some fancy talking,
and get a mouthful or two for himself.
Well, it didn't quite turn out that way. As he come up that hill, directly
to where he'd heard the dying screams of that jack, he didn't come across
any other coyote, nor a rabbit for that matter.
Nope, he ran face first into a human. That human was a hunter, blowing
on a call designed to imitate the sounds of a dying jackrabbit, looking
down the barrel of a rifle, and thinking how good a coyote's hide looked
with a taxidermist's tan on the inside of it.
And there was a whole lot of empty space between them.
Humans run into the same kind of problems from time to time, figuratively
speaking, of course.
Those who choose to chase easy money quite often end up victims of the
game themselves. It's a hard lesson. The lure of the Internet's "Big Money"
potential is strong, just like that of an easy meal for a coyote.
There's much more success in working a practical plan, however. Invest
your time and money in real companies, with real products, filling real
consumer demands.
All coyotes are hungry, but only the ones that hunt the right
trails get to eat. Those trails are the same ones that have held game
for generations before and will hold game for generations to come.
Just because the Internet is new, it doesn't mean the economics of supply
and demand have changed. People still expect value for their money. They
still want real products that they can benefit from.
Stick with the pack. Learn the time proven realities of real business
strategies and avoid the 10 minute plan to instant Internet glory.
I've already told you what's waiting for you on the other end of
that call.
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