The Essentials of Network Marketing
By Ross Storey
Surely by now youve heard of network marketing and its promises to
generate for you an unlimited income from the luxury of your own home without
the stress of a fixed workday schedule. You might wonder what magic this
network marketing is. Its really quite simple, and when successful, you
really can makes lots of money. Of course, its not as easy as the ads
make it to be.
Some manufacturers use another route to sell their products other than
the standard manufacturer-warehouse-wholesaler-retailer-customer path.
This alternative route is known as network marketing. You buy the products
from someone who is already a member of a network marketing company. He
recruits you and becomes your sponsor.
You, in turn, will be selling products too. Upon joining the network,
you will become a part of your sponsors downline, which just means all
of his recruits and his recruits recruits (and so on).Your sponsor benefits
from his downline because he will get a small percentage of profit for
every item sold by every member. However, aside from selling, you are also
expected to get recruits and create your own downline.
The bigger your downline is, the better chances for you to earn big.
Suppose you recruit ten people, and each one of them recruits another ten.
Youll get a hundred people already at just the second level. If all these
members are active sellers and recruiters then youll have around more
than a thousand people from which you can get profit from.
Theres monetary investment involved in network marketing. Some ask
for membership fees, while most require you to buy a set of all the products
offered upon joining. Either way, its still money out of your pocket.
If youre willing to risk joining a startup company, you will not be dealing
with sponsors because youll be a pioneer member. If the company becomes
successful, youll have more members in your downline than youve ever
dreamed of, and if all of them do their job well, maybe you can afford
to sit back and wait while the money goes straight to your pocket, and
not out of, for a change.
If youre not comfortable with risking your money, you can join an established
network company. The downside of this is that you may have a harder time
getting recruits because many people are already members. Of course, you
can choose not to build a downline and just sell the products, but youll
be alone in working. You only earn form what you sold. In network marketing,
your downline will work with and for you. You earn not only from what you
sold but also from what your members sold.
Be reminded that in reality, recruiting people can be difficult in the
first place, let alone keeping those already recruited interested enough
to be active. You must use all your salesman skills when joining a network
marketing company.
If you want to try out network marketing, here are some tips to remember:
1.) As a member, you will get big discounts on the products the company
is selling. Join one whose products you can use and love.
2.) Choose a company that focuses on the quality of their products,
not on the networking, which should be secondary.
3.) When choosing a sponsor, make sure that he is efficient. He should
be able to answer your questions. He should also treat his immediate recruits
as a team. He should be a good motivator so you wont get bored or frustrated
4.) Find out exactly where your money is going.
5.) Gather all information you can on the company youve chosen.
If youre looking for get-rich-quick schemes, forget about networking.
This will entail work, both in selling and getting recruits. There are
also marketing scams which you have to watch out for. Some companies only
want your initial investment. Others are focused on recruitment and not
on the products. When the products arent good, no one will buy them, and
as a consequence, you and your downline will not earn anything. In the
end, it still boils down to working for the money.
Ross Storey, Director of Storeyworks Communications, has been fascinated
by the internet and web marketing for the past decade. +618 9339 3972
http://www.quokkasoft.com
http://www.storecomhost.com
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