The ONE Thing YOU Should Focus On
Right Now
Let me just start out by saying that I cant tell you what that "one
thing" is. It is for you to choose, and for you to do.
There's a lot of talk out there among the 'experts' - about how to get
rich, how to become successful, how to do this or how to do that. It's
very easy to get distracted, and even easier to become overwhelmed.
"Information Overload", they call it.
The truth is, there are A LOT of viable business ideas out there. There
are MANY ways to become successful - or wealthy. There is TONS of potential
in online marketing. And there's still PLENTY of room for you to step in
and claim your fortune.
The question is: What are you going to do?
You could:
- write a book or an ebook
- promote affiliate programs via PPC
- sell products on eBay
- create & optimize content-rich sites in niche markets
- build an empire of mini-sites
- become a public speaker
- be a web designer, copywriter or VA
That list could go on and on... and on. What I see all too often is
that many people try to do 'the whole list'. Or at least several at once.
And that can be okay if your focus is one and the same in all things that
you are doing. Or it can be disastrous. A recipe for failure.
Maybe you can relate to this scenario: You set out to do something,
and it takes longer to earn the amount you had hoped for... and then you
see another option. You try it out, it does pretty well, so you put some
time and energy into it. Something happens - rules change, markets fluctuate,
algorithms change - and you're moved two steps back. You're introduced
with something new, more stable, and you focus on that instead.
This is a familiar story. If you haven't experienced it yourself - you've
certainly heard about someone who has. And they'll tell you that the business
idea they started out with originally was a failure, or that there was
'no m0ney in it' or 'too much competition'.
You've probably heard that you shouldn't have all of your eggs in one
basket. That you should create 10 micro-niche websites that earn $1,000/month
instead of one larger website that will earn you $10,000/month. In less
than one hour of surfing the 'net, you might be told to do this, do that,
promote x and build z. All of it sounds good. All of it could work. Try
to do all of it at once and you're going to be in trouble.
The key is to have a FOCUS.
Choose one thing and do it WELL. For example, if you have a content-rich
website, you can also offer an ebook on the same topic. You can capitalize
on affiliate sales, or Adsense click-through's. You can build a highly
targeted 0pt-in mailing list. You can incorporate an 'upsell' and backend
sales into your shopping cart. You can set up your own affiliate program.
Basically, you want to build on the foundation you already have - and
make it stronger, make it bigger... make it more profitable! Sure you can
implement all of these new methods and strategies that you learn. But don't
set out to do something completely NEW when you have already invested the
time and energy into a project you haven't yet completed. Instead,
focus on making it the BEST.
Once it is running smooth on its own, and completely automated, you
may want to build another - or focus on something entirely different. But
if you're trying to build on 10 things at once, or find yourself working
in entirely too many directions... it's time to take stock, go back to
the foundation, and decide how you can best finish building on that original
idea of yours.
And that's it. That's the ONE thing that YOU should be focusing on right
now.
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The author, Lynn Terry, offers a free brainstorming resource for those
that want to turn websites that cost money into websites that make money.
Join Lynn's interactive newsletter & discussion forum where you can
Learn Internet Marketing, free: http://www.SelfStartersWeeklyTips.com
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