The Only 6 Steps You'll Ever Need
To Know To Generate Traffic And Leads For You
Generating traffic and leads for your online business is not at all
difficult if you know your product or service, can recognize your target
audience and your website is ergonomically designed to capture leads.
Copyright 2005 Keith Gloster
One of the toughest challenges online home business owners face daily
is generating traffic and leads for their websites.
However, generating traffic and leads for your online business is not
at all difficult if you know your product or service, can recognize your
target audience and your website is ergonomically designed to capture leads.
Here are six additional tips to help you prepare for generating traffic
and leads for your website.
1. Set Up Your Auto-Responder - In order to capture leads and follow-up
with your prospects, your website must be equipped with an automated email
system, better-known as an auto-responder. When a visitor arrives on your
website, you must make it easy for them to subscribe for your information.
Therefore, you will need to install a piece of script on prominent pages
of your website to create opt-in forms or hyperlinks for them to use to
subscribe to your mailing list.
2. Understanding Your Auto-Responder and Direct Email Marketing - Before
starting any email marketing campaign, be sure that you fully understand
how your auto-responder works. This can be easily accomplished by subscribing
yourself to your auto-responder. Be sure that your outgoing messages are
in compliance with the CAN SPAM ACT of 2003 and require each subscriber
to double opt-in to your list.
Additionally, you must make it easy for your subscribers to unsubscribe
and be willing to manually unsubscribe them should they experience problems.
3. Write Compelling Web Copy That Gets Results - Your web copy also
plays an important role in determining the success of your traffic and
lead generation efforts. In other words, your copy should instill excitement,
motivation and curiosity in your visitors. Make it as clear as possible
what you want them to do and give them lots of incentives in the form of
free bonus gifts for doing so.
4. Generating Short-Term Targeted Traffic And Leads - Once your auto-responder
and website are properly set-up, it is time to start directing traffic
to your website. The quickest and easiest way to generate traffic and leads
for any business is pay per click marketing. Why? First, you only have
to invest a minimum of time and effort into setting up your advertising
and, once you�re done, you can get results near real-time. Second, you
have control over the targeting of your campaign. This is very important.
You want your ads to reach only the most likely prospects, and pay per
click marketing assures you of this because you control which search terms
trigger your ad.
5. Generating Long-Term Targeted Traffic And Leads - While pay per click
marketing is considered to be the short-term solution for generating targeted
traffic and leads fast, it is also considered to be one of the most expensive
ways to advertise your business. Therefore, you should consider adding
other time-honored and advanced marketing resources to your arsenal such
as joint-venturing, co-registration services and article distribution for
long-term list growth.
6. Build A Responsive List By Offering Useful Content - When your list
begins to grow, offer your subscribers useful content closely related to
the kind of products or services that you offer. This information can be
in the form of a simple newsletter, article, e-report or e-book. By giving
away free content first, your subscribers will grow to know and trust you.
Then and only then is it safe to periodically sprinkle your content with
offers to buy your new product or service.
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Keith Gloster provides advice on effective traffic and lead generation
tools and techniques. For the creative edge on permission email marketing,
traffic and lead generation, and to claim some valuable bonuses, you can
subscribe to his popular newsletter at: http://www.free-mlm-leads-generator.com
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