Things To Test On Your Website To Increase Sales

By Erny Setyawati

The Internet is powerful selling tool. Never before has been easier to start a business ,be able to reach out to literally millions of potential customers and make your business succeed. Yet time has taught us that there is much more to success that simply having a website or using these tools.

A lot of money can be made by promoting product and service through website ,however in order to promote them effectively you will need to be committed to making it work.

Most affiliate program will give us a unique URL ,though these methods work ( especially ezine advertising ) they are limited to how long the ad stays visible. We can not generate long term promotion by just submitting ads using that URL.

A website of our own. Promoting affiliate programs whether it be mlms or any other affiliate program where you are given a unique URL is limiting without a website of our very own. There are literally thousands of ways to promote if we have our own website. Therefore it is imperative that you decide how serious you are about your business and to what level you wish to take your business.

That's why we're devoting this issue to giving you the top six tests you can run on your web site right now. These tests are quick and easy to implement and can start increasing your sales by 400%... 700%... even 1,000%... in less than 48 hours!

Bottom line... testing is the ONLY way to discover what works --and what doesn't -- on your web site ,and it's the BEST way to start increasing your sales exponentially.

And if you take the plunge and test even just one of the following six things ,you'll learn just how true this is... especially when you start seeing a dramatic improvement to *your* bottom line!

Test #1: Offer ONE product or service on your homepage.

We've found that offering fewer products in one place with more copy describing those products ALWAYS translates into higher sales. It's all about focus. Instead of trying to please *everyone* who visits your web site by offering a large range of products with minimal detail about each one ,if you offer just one product (or one set of related products) ,you can really focus on one key set of benefits and answer *all* of the possible questions and doubts your visitors might have about your product.

And you don't have to stop selling your other products -- you can always offer them to your customers from other web pages or by using follow-up offers .

Test #2: Reposition your opt-in offer to BOOST your opt-ins and build a bigger list of loyal subscribers.

Your opt-in offer is your tool for gathering your customers' e-mail addresses. In exchange for their address ,you might offer them a free report containing valuable information or a regular free newsletter. Your opt-in is your mechanism for building your e-mail list , which allows you to regularly keep in touch with your subscribers ,build relationships of trust and loyalty ,and sell them your products or services.

Test placing your opt-in in the "first fold" of your salesletter -- the area of screen first visible to a visitor before they scroll down the page. If you have a long salesletter ,you should test placing it within your second "page" of text -- after you've grabbed your visitors' attention by identifying a problem they have and established your credibility by impressing them with your credentials , experience ,and glowing testimonials from happy customers.

You should also test placing your opt-in offer on EVERY page of your web site so it's always in front of your visitors ,and try using a "hover ad" (see below). The more sign-up opportunities you provide, the more subscribers you're likely to get. Test it and see!

Test #3: Add impact to your promotions with "hover ads"

I'm sure everyone's familiar with pop-ups. They're the small windows containing a special offer or other information that sometimes "pop up" when you visit a web site.

Love them or hate them ,pop-ups have been a very useful online marketing tool for years.However, because a percentage of Internet users disliked them ,Google ,AOL ,Netscape ,and others developed pop-up blocking software to combat them But that was before we discovered a very impressive technology that actually lets you use ads that BEHAVE like pop-ups ,but that are NOT pop-ups -- so they don't get blocked. They're called "hover ads" and they're well worth testing on your site.

In fact ,when we tested adding a hover ad to our site ,sales increased by 162%! They're effective because they put important information, such as your opt-in offer or a special time limited promotion ,right in front of your targeted visitors.

Test #4: Establish a problem in your copy and show how you

can solve it.

In the first couple of paragraphs that appear on your homepage ,you need to go into more detail about the problem you introduced in your headline -- showing your audience that you relate to them. (Only when your audience feels you understand their problem will they feel confident that you can solve it.)

Once the problem is established ,you can then begin introducing your product or service as the solution to this problem. By emphasizing exactly *how* your product or service will solve the reader's problem ,you are guaranteed to see a boost in sales!

Test # 5 :Focus on your readers... not yourself.

The most successful salescopy focuses on the reader. Too often ,business owners neglect this simple golden rule.Look carefully at your salescopy. Is it filled with references to "I," "me," and "we"? Instead of using sentences like ,"I designed my time-management software with the busy homeowner in mind ," try "Your new time -management software will free up hours of time for you to spend with your family." See how much more powerful that is? Try searching on "I," "me," and "our" in your salescopy and replace them with "you" and "your."

It's very important that your salescopy instills a sense of urgency in your visitors ,compelling them to buy NOW. The best place to do this is towards the end of your salesletter ,near the call to action (when you ask for the sale). Here are a few of the most effective ways to create a sense of urgency. Try testing each one against your current copy:

- Offer a limited-time price discount offer where

visitors must buy before a certain date in order to

qualify for the discount.

- Offer additional bonuses for free if they buy within a

certain time frame.

- Offer only a limited quantity of your products or

services.

Test #6: Boost your product's desirability by adding images.

Images of your products make them seem more tangible and "real" to your visitors and are a powerful sales tool. In fact ,our testing shows that you can increase sales by more than 10% just by adding product images. But sometimes revealing what the product is too early in the sales process can kill the sale -- you may need to highlight the product benefits and value before you reveal exactly what it is. Test placing images near the top of the page against placing them near the call to action at the bottom (where you're asking for the sale). You should also test adding images to your order page ,and test the response to using no images at all. By carefully analyzing sales during each test ,you'll learn exactly whereto place product images for maximum impact.

Erny Setyawati is Editor and Publisher of Bali Global market Ezine who has been writing many articles for Internet Marketers. She also campaign about Indonesia culture ,history and traditional foods. To know more ,visit us at : http://www.baliglobalmarket.com

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