Why
Directories Might Save Your Website's Life
by: Mike Cheney
Many business owners and online marketing
experts focus their efforts on search engine optimisation and ensuring
high search engine placement for a website. Although search engines should
play a crucial part in any online marketing campaign they are but one element
to that equation.
Although they are unlikely to send as much
traffic to your website as search engines, directories are an essential
online resource that need to be considered when developing your online
marketing plan.
Directories differ from search engines
in a few ways though the most important ones are as follows:
-
Directories usually have some form of human
involvement in the editorial process
-
Because of the above there is a quality check
in place
-
Because of the above fewer sites will get
listed
-
Because of the above the quality of traffic
from them will be higher
Surfers use directories differently to search
engines. With a search engine a user would normally just enter in a phrase
and hope for the best. With a directory the user is encouraged to drill
down to the relevant area and select the appropriate category from a list.
This means that visitor who comes to your
website from a directory is far more likely to convert into a customer
as they will already have a greater understanding of the products and services
you provide. Whereas those coming from search engines may simply have matched
your website to three of four words in a phrase.
Directories are often categorised on a
regional basis or by industry sector which means that visitors finding
your website via a directory are more likely to be relevant potential customers
and therefore will be easier to convert into clients.
So - don't rule out attracting traffic
using directories as part of your online marketing campaign. It is an essential
element in the over all online marketing mix.
Mike Cheney
www.magnet4web.com
About the Author:
------------------------
Copyright © Mike Cheney
You can get free access to lots more of
my articles plus a FREE Special Report "How To Turn Your Website Into A
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"Begin to free
yourself at once by doing all that is possible
with the means
you have, and as you proceed in this spirit the
way will open
for you to do more."
-- Robert Collier
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