Why is Affiliate Marketing Popular
with Home Based Business Entrepreneurs?
by Kanaga Siva
The great strides made in the development of the Internet in the recent
past has enabled information to be transmitted thousands of miles away
with such ease and clarity that time and space are hardly of any consequence
to the Internet Marketer today.
Marketing Programs have literally taken over the Internet and riding
high, is Affiliate Marketing.
According to the Computer Industry Almanac "The world-wide Internet
population for 2004 was 934 million and the projection for 2006 is 1.21
billion."
Sean Michael Kerner in an article in Click Z News quoting a spokesman
for eBay states "According to eBay their largest affiliate earned over
$1.3 million dollars in January commission, the largest amount yet in their
affiliate program's history. Their top 25 affiliates averaged over $100,000
per month each and the top 100 affiliates earn almost $25,000 each per
month."
With this sort of statistics around, is it any surprise that thousands
of entrepreneurs especially those Home Based Business entrepreneurs with
very small marketing budgets are jumping on to the Affiliate Marketing
band-wagon!
Given below are some of the Popular reasons for this desire and urge
to do Affiliate Marketing:
1. Cost Factor:
Most Entrepreneurs refrain from starting a brick and mortar business
or for that matter a Home Based Business (non internet) because of the
investment required. In Affiliate Marketing the set-up cost is negligible
with most programs being free to join and the merchant even providing you
with the tools, tips and websites.
2. Pick and Choose Products:
With dozens of Affiliate Program providers and thousands of merchants
having their own affiliate programs, there are several thousands of products
to choose from. You name it they have it! In fact there are even Fortune
500 companies to choose from. The idea is to pick and choose your niche
products and promote them.
3. No need for an Inventory.
The hassle of purchasing, stocking of items and storing of finished
items (in a production unit) and dispatching them are not there. There
is no need to maintain an inventory. It is all handled by the merchant.
4. No need for Employees.
In any business the wages of the employees is one of the major expenditures
to contend with. Here the problem does not arise since the marketer himself
will operate his home business and probably get the assistance of a family
member to help him.
5. Necessity for Customer Service does not arise.
Customer service plays a major role in the success or failure of a
business. The advantage here is that there is no direct dealing with the
customers. The website will automatically direct the customers to the merchants.
6. Two Tier Affiliate Marketing:
An attractive feature of certain affiliate programs is that they have
a Two tier system, whereby affiliates can sign up as sub-affiliates below
them. When the sub-affiliate earns a commission, the affiliate above him
too earns a commission.
7. Income without a limit.
In a paid job the salary structure has a vice-like grip over your monthly
income. Here the possibilities are limitless. Though it is not every marketer
who earns a big income, the fact remains that avenues are all there for
the enterprising marketer to make it to the big time.
8. Global Market Place.
You no longer need to restrict your market to your home town or country.
With your well chosen niche product you can sit in the comfort of your
home and target the Global Market.
9. Low Risk Factor.
The risk factor in Affiliate Marketing is so small that it has become
one of the major attractions for many Home Based Business entrepreneurs
especially for those with low marketing budgets.
10. Business works Right Round the Clock.
One major asset of Internet marketing is that your Website, or in other
words, your Home Based Business never sleeps. It works right round the
clock (24/7) making money from home for you.
Having indicated the above reasons for the popularity of Affiliate Marketing,
it has to be mentioned that statistics indicate that only 5% of the marketers
do make big money. It is presumed that there are of course several thousands
of marketers who make some money, thus giving them an additional income.
As long as the top marketers in the 5% slab, continue to make their
millions and the latter continue to make reasonable amounts of money and
have the urge to emulate the top marketers, Affiliate Marketing will continue
to draw the attention and be popular with Home Based Business Entrepreneurs.
About the Author
Copyright © 2005 Kanaga Siva
About Kanaga: Kanaga Siva has been a Marketing Manager and Business
Manager and has a wealth of experience in Marketing. He now operates his
own Home Based Business. For Articles, Resources, Tips and Ideas to start
a Home Based Business from anywhere in the World, visit his website, http://www.business-fromhome.com
Next Article:
Affiliate
Marketing - How to Start Earning Money Today
Finding your first product to affiliate with I would suggest you go
for a topic that you know something about. This will make writing your
Google Ad much easier. Search for a subject that you know a little bit
about.......
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