You
Can Lead A Horse To Water
by © John Colanzi
We don�t pass around beliefs that tell
us how great we are, or how abundant the world we live in truly is.
Even our fairy tales for children are designed
to place false limits on their ambitions. Fly too close to the sun
and your wings will melt. Heaven help
us if we�re labeled a dreamer.
Well the fact is, these limiting beliefs
are outright B.S. One of those is the axiom that, �You can lead a horse
to
water,but you can�t make him drink.�
That�s outright drivel, perpetuated by
individuals who don�t have a clue how the real world works. If it were
true there would be a lot of dead horses on every farm around the world.
Yes you can make a horse drink.
How do you get a horse to drink?
The same way you get a customer to buy
your goods and services.
You make him thirsty. You make him want
that water more than he�s ever wanted anything in his life.
Let Old Paint take a few licks of a salt
lick and you�ll have to get out of his way, he�ll shove you out of the
way
to get to that water. He�ll lap it up
like a kitten with a fresh bowl of milk.
Copywriters know that. They make us thirsty
for products and services we don�t need all the time. Our would economy
fall apart in a heartbeat if we only bought what we needed.
They know that guys don�t just buy a car.
Men are convinced they are buying that blonde standing next to the car.
Talk about making men thirsty.
Why do women buy all those romance novels?
Because they�re buying the dream of being
with the pirate on the cover, or whatever bad guy they�re going to tame
and make into a their personal hero.
Next time you�re writing your ad copy,
think about making your prospects thirsty. How can you make them drool
for your product?
Get those folks thirsty and get out of
the way or they�ll run you over on the way to the water hole.
Yes you can lead a horse to water and with
a little creative thinking you can make him drink.
Wishing You Success,
John Colanzi
About the Author:
------------------------
Copyright (c) John Colanzi
John Colanzi has been writing for the
Internet for over 5 years.
He has taught hundreds of webmasters his
step - by - step formula for building an online empire without
spending one cent in advertising. Grab
a copy of "Confessions Of An Ezine Writer" and put
your business on the fast track.
Visit: Confessions
Of An Ezine Writer
"If you are seeking
creative ideas, go out walking.
Angels whisper
to a man when he goes for a walk."
-- Raymond Inmon
Articles Home: Work at Home Business Opportunities Tips
| 
