Your e-Book - 7 Best Reasons to
Create Your First e-Book
By Jeff Herring
1) Speed to market - One of the biggest problems with regular books
in the book store is that you have to get the book in the bookstore (a
publisher or distribution house) and then you have to get the book out
of the bookstore (people buying your book). This process from conception
of idea to sale of your book can take years. With an e-Book the process
from conception to sale can be done in days.
2) Ratio of cost to profit - You can spend hundreds and even thousands
of dollars getting your book published. Then you may get $1 - $2 profit
a book. Once you have the necessary software, the only thing that creating
an e-book will cost you is time and effort. Because you are selling information
in the form of electrons over the internet, you get all the profit.
3) An e-book increases your "expert-ability" - The written word creates
credibilty and expert status. Once you have written just one small e-book,
you can include "Author of...................." for the rest of your career
and life.
4) An e-book is a "gem" of a prospect generator - At BuildingYourIdealPractice.com
we teach in the Get Clients - Full Practice Training tele-classes the importance
of having a gem to offer prospects. A free e-book can become your signature
call to action (your main gem) that encourages prospects will give you
their contact information in order to receive your information.
5) It's simple when you know how - and easy to learn. Once you know
the simple steps, you can do it as many times as you want. You may have
heard me say before that "if you can write a 7 - 10 item grocery list,
you can write an article." It's true. Here is what an e-book is, boiled
down to the basics - write 7 tips in your area of expertise - take a tip
and add some meat to it with explanation, example, story and application
- do this for all 7 tips and you have a 7 chapter e-book, just add an introduction
and conclusion.
6) An e-book never sleeps - Because an e-book is sold and delivered
on the internet, you have a 24 hours a day, 7 days a week, worldwide product.
And as if that is not enough, when you include other ways to contact you,
engage you, and spend money with you, you then have a 24/7 international
salesperson that never sleeps.
7) Massive leverage - Here are just a few of the products you can turn
an e-book into - a CD package, an audio on your website, small articles
on your website and newsletter, and other peoples websites and newsletters,
an e-program, a workbook in a home study course, etc. And that's just the
beginning.
Practice building mentor coach Jeff Herring, MS, LMFT is the President
of BuildingYourIdealPractice.com,
empowering private practice professionals to build, market and live the
practice of their dreams. You are invited to subscribe to the free Getting
Clients Newsletter and our free monthly Practice Building Tele-Seminar.
Next eBook Article:
How
Using A Drop Capital Increased My Ebook Sales By 40%
How Does The Drop Capital Increase Readership? Drop capitals
seem to work in the same way that images do. In that they catch the readers
eye
as they scan the page. The big capital letter drops down inside......
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