A Short Cut For Achieving Top Search Engine Positions
It's almost an impossible task to try to get listed number one at the major search engines nowadays. This report illustrates exactly how to get listed number one at the engines for maximum exposure. You'll discover how to save tons of time and money.
I promise you that if you use the killer tips you are about to learn, you'll see a significant INCREASE in your traffic and sales volume. In order so that you don't LOSE thousands of dollars worth in profits, PRINT OUT this article now.
The tactics you are about to learn will make the difference between day and night for your Internet business; print out this article now; you will soon FORGET the sound advice you'll discover.(Or, you can provide this article for your site visitors and ezine readers.)
Back to business: As you well know, if your site isn't listed at the top 10 search engines, regardless of how your site might look, how great your products and seruices are, your site "doesn't exist" if you're not getting the traffic!
Why is it so incredible difficult to get listed at the top search engines? Here's the reason why:
If there exists for any number of highly popular keywords(computer, sports, health, business, etc.) anywhere starting from a minimum of 20 thousand to 100s of thousands of web sites that relate one way or another to them, what do you think happens?
All of those web site owners under any popular keywords want to be listed at the top ten positions at the major search engines. This fierce battle to be listed at the top ten is what makes it almost impossible for countless of web site owners to even get noticed.
If your web site is listed at Yahoo down at 5,671, you're in deep trouble! Who in the Internet world(or in the right mind) is going to bother to search all the way down to your listing at 5,671? No way!
The Alternative
But there's another way to beat the getting listed-at-the major search engine nightmare: Pay for your top website listing by using pay-per-click search engines.
Recent statistics from payperclicksearch- engines.com show that the well-known Goto.com, the king pay-per-click search engine, gets approximately 10 million searches a day! That's about 300 million searches in a month. Boy, that's a lot of searches from only one pay-per-click search engine!
Not only that: Payperclicksearchengines.com website states: "You'll receive more traffic from Goto.com than from all the other pay-per-click engines combined." That's a lot of search power from only one pay-per-click. Can you imagine how much traffic you'd get if you were listed at the top 5 listings at Goto.com!
It gets even better at Goto: Payperclick- searchengines.com also states that in the top 10 listings at Goto your link will appear when someone searches using Dogpile meta search engine.
If you're in the top six, you'll also appear in the Metacrawler searches.
So the bottom line: If you cannot get listed at the top ten major search engines, don't fret; you can use a major pay-per-click search engine, such as Goto.com and pay for a top listing instead of wishing upon a shooting star for a top search engine position for your site!
So, you realize how a major pay-per-click search engine like Goto can solve your getting-listed-at the major search engine blues.
Now, well look how you can use Goto to your advantage for driving mega traffic to your site.
How The Pay-Per-Click Search Engines Work
When you use a pay-per-click search engine, like Goto you agree to pay a certain amount for each visitor who clicks through to your web site. For example, let's suppose the web site in the number one position in search results has bid 8 cents per prospective customer; this means that that advertiser agreed to pay 8 cents for each individual who clicks on their link to take him/her to their site. If position number two and three has bid a little less than 8 cents, that's how much the advertiser is paying for each visitor who clicks on their listing.
This kind of bid for position system will guarantee a high placement for your web site; all you got to do is out bid the site currently in the position you want. This is called "instant positioning." Great, isn't it? (No waiting from two weeks to six months to an entire year to get listed at the major search engines!)
Recommendations
Don't just bid on two or three keywords. Do not just bid on six or twelve. Try to bid on 20, 50, 100, or as many as 500 keywords. This way you might achieve 20, 50, or 100 times more traffic to your site.
In order to submit many keyword bids, use Goto's spreadsheet template which you can download. You fill it out and then return it.
Try to fit your keyword listing into the popular categories, such as travel, sports, computers, etc. You'll get a lot more traffic to your site if your listing appears at the top 3 bids. Why? Because the top listings at the popular categiories will show up on the search engine site's home page.
It's an effective strategy to focus on only one product or service in promoting; don't try to promote an entire category of products.
Do not send your potential customers to a web site that will confuse them; make the web page that you're planning to send them specifically designed for a particular product, service, or program.
Strategies To Boost Your Click Throughs
Bid for a lower not too expensive position for the more popular keywords.
Study and pay careful attention to each popular keyword and the price at which each advertiser is paying for that position.
You don't necessarily have to be first. Some advertisers in order to have first place positions are paying mountains of money and draining their account, sometimes without generating enough sales. You can easily get a decent position, like third or fourth place very cheaply.
Aim to get listed on the first page, whether you're tenth or sixteenth place. Research have shown that listings at the top and bottom of premium pages are far more likely to get clicked on as opposed to the middle.
You must strive to write a good ad copy that jumps out at the potential customer. Your headline will greatly determine how many targeted potential visitors you'll get at your web site. Tell them in your copy what you're promoting and a number of good reasons why they should click on your link to visit your site.
Bid for only keywords that are relevant to your project. Do not waste your limited resources on keywords that will not help sell and promote your products and services. It's a good strategy to bid as many relevant keywords as possible. You will get a lot more potential customers visiting your site. You will be able to get sometimes effective clicks for pennies!
Tracking Your Keywords
You got to track your keywords. You got to know which keywords are getting the most clicks.
As you monitor your keywords, you will be able to better tune your efforts by upgrading the value of your bids, increasing and removing keywords.
You must check your keyword position on a consistent daily basis to be on top. Others will bid for top keyword positions and can drive your keyword position down really fast!
All of this keyword maintenance, keyword brain-storming, and bidding will easily absorb 20 to 30 hours of your time each week!
Do you want to save plenty of your precious time by automatically checking your existing and possible Goto keyword bids?
Do you want to save more time by automatically daily updating your Goto keyword positions?
Do you want to save even more time by easily managing an unlimited number of keywords?
Do you want to save a lot of money by identifying keyword bidding opportunities by showing pricing gaps for your keywords? (if yes, go down to the bottom for further details.)
Do you want to stay on top of your keyword bidding status without having to manually search keywords to find the price for your optimum position?
Do you want to get an accurate picture of the top 20 Goto bid positions for any keyword you choose?
Do you want to be notified daily via email of changes in your keyword bid positions?
Do you want your keywords arranged alphabetically?
If you answered yes to all or any of the above, visit our site now and see all the features our Keyword Bid Optimizer tool has to offer. Start saving tons of time and money. (http://www.kbo.vze.com)
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.
There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth.
For example, if I say to my daughter "clean up your room please" I get a totally different reaction than when I say "clean up your room NOW", even if both phrases are spoken in the same tone. When I use the word now, I know that she will clean up the mess, and that I have at least a 50-50 chance that she will do an adequate job.
My first exposure to this "Power" was at the hands of one of my mentors, now long-since dead, sad to say, who told me a story.
It seems that a trucker pulled into a roadside cafe in Amarillo, Texas and said to the waitress " There must be a million rabbits out there. I swear I've just squashed a dozen."
Compare the reaction when the story goes: It seems a trucker pulled into a roadside cafe in Amarillo, Texas and said to the waitress " I've just run over a bunny"
In both cases a small change in wording provokes a different reaction.
That's the "Power"of words !!
When used in your advertising material, such words can be almost irresistible. Here are 9 "Power Words" for you to try out.
1...Secret (or little-known) used either alone or together (little-known secrets) are both "Power Words" that appeal to the curiosity of the reader. "What does he know that I don't" Few people blame their lack of success on their own efforts (or lack of effort), so they are comforted by the thought that they are failing because they have been denied vital information.
2...System appeals to the desire for simplicity and lack of real effort required. If someone already has a system in place, "all I have to do is put my name on it and plug it in !!"
3...New (or Improved) appeals to the sense of urgency. If something is NEW then you have to get it fast before everyone else does to maintain your competitive edge. Strangely a laundry product has advertised for many years that it was "New and Improved". It's difficult to see how it could be both, at the same time, but it shows the power that both these words have that the advertiser decided to use them together, as re-inforcement for each other.
4...Power is itself a "Power Word" suggesting that if only the reader had the knowledge that you have, he/she would be able to accomplish anything.
5...Magic is almost interchangeable with power, but it also suggests that an objective can be reached without effort. This appeals to both the lazy (like me) and the impetuous who want to attain their goal immediately.There is a natural tendency to assume that any one who makes his living in Advertising and Promotion must know something that is hidden from the rest of the world. Some arcane formula like "ABRACA- DABRA" or "Open Sesame" that magically transforms them into "gurus" or "prophets", that we must slavishly follow.
6...Immediate, of course suggests that something can be done instantly. This again appeals to the sense of urgency, and has a magic-like ring to it. Why wait - have it NOW !!
7...Insider suggests that the writer has information that cannot be known to the world at large, therefore if you will only pay for this you can attain an edge on the rest of the competition.
8...FREE (note: this often appears as FR~E in ads because of the ISP filters that seem to abound today)this word included in any headline will increase acceptance of your
message - but make sure that when you say FR~E that you mean FR~E. If you attempt to charge for something that you have advertised as FR~E, you will lose all credibility.
9...YOU The reader is only interested in the potential benefit that he/she will receive from your product. The old advertising maxim is still valid "Sell the sizzle not the steak". Look carefully at your product and think of all the reasons that I, or anyone else would benefit by owning it.
For example, if you were selling big, gas-guzzling cars, you would stress the comfort, luxury interiors, prestige, reliability and smooth riding capacity of the car.
If you were selling those cars that are so small the driver has to sit with his/her knees against their chin you would stress the fuel economy, zippy sporty ride, cornering and road handling ability of the car, affordable price and ease of parking.
At the end of each sales page, or large ad you should also stress your "guarantee" (oops - another "Power Word - I should have titled this piece 10 Power Words. - Ah well !). You will be accepting payment for your product exclusively through credit cards, and the vendors will reverse any credit to your account, if the customer complains.
It is far better to make a positive "Money Back ( Another Power Word - that makes 11. So sue me, I can't count !!)Guarantee" than to have a negative " I'll give you your money back if you holler loud enough ". If you're going to have to do it anyway get some extra (that makes 12) mileage out of the situation.
I'm sorry that this article ran a little long, but you can consider the last 3 "Power Words" as a bonus (Oh no !! That's 13), make it an added (we can't end on 13 - that's unlucky - make it 14) bonus.
In closing, read as many of the ads that you see on-line as you can. You'll see how experienced marketers use these powerful words to motivate their readers, and perhaps pick up some ideas, that I didn't include.
All the best in your marketing efforts
Top 10 Search Engine Positioning Mistakes By Sumantra Roy
When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here's a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of anguish and frustration in the long run.
1) Optimizing your site for the wrong keywords
The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. If you initially choose the wrong keywords, all the time and effort that you devote in trying to get your site a high ranking will go down the drain. If you choose keywords which no one search for, or if you choose keywords which won't bring in targeted traffic to your site, what good will the top rankings do?
In order to learn how you can choose the correct keywords for which you should optimize your site, see my article on this topic at http://www.1stSearchRanking.com/t.cgi?1060&keywords.htm
2) Putting too many keywords in the Meta Keywords tag
I often see sites which have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords in the Meta Keywords tag, they will be able to get a high ranking for those keywords. Nothing could be further from the truth. Contrary to popular opinion, the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. Hence, just by listing keywords in the Meta Keywords tag, you will never be able to get a high ranking. To get a high ranking for those keywords, you need to put the keywords in the actual body content of your site.
3) Repeating the same keyword too many times
Another common mistake that people make is to endlessly repeat their target keywords in the body of their pages and in their Meta Keywords tags. Because so many people have used this tactic in the past (and continue to use it), the search engines keep a sharp lookout for this, and may penalize a site which repeats keywords in this fashion. Sure, you do need to repeat the keywords a number of times. But, the way you place the keywords in your pages needs to make grammatical sense. Simply repeating the keywords endlessly no longer works. Furthermore, a particular keyword should ideally not be present more than thrice in your Meta Keywords tag.
4) Creating lots of similar doorway pages
Another myth prevalent among people is that since the algorithm of each search engine is different, they need to create different pages for different search engines. While this is great in theory, it is counter-productive in practice. If you use this tactic, you will soon end up with hundreds of pages, which can quickly become an administrative nightmare. Also, just imagine the amount of time you will need to spend constantly updating the pages in response to the changes that the search engines make to their algorithms. Furthermore, although the pages are meant for different engines, they will actually end up being pretty similar to each other. The search engines are often able to detect when a site has created such similar pages, and may penalize or even ban this site from their index. Hence, instead of creating different pages for different search engines, create one page which is optimized for one keyword for all the search engines. In order to learn how to create such pages, see my article on this topic at http://www.1stSearchRanking.com/t.cgi?1060&keyword-rich-pages.htm
5) Using Hidden Text
Hidden text is text with the same color as the background color of your page. For example, if the background color of your page is white and you have added some white text to that page, that is considered as hidden text. Many webmasters, in order to get high rankings in the search engines, try to make their pages as keyword rich as possible. However, there is a limit to the number of keywords you can repeat in a page without making it sound odd to your human visitors. Thus, in order to ensure that the human visitors to a page don't perceive the text to be odd, but that the page is still keyword rich, many webmasters add text (containing the keywords) with the same color as the background color. This ensures that while the search engines can see the keywords, the human visitors cannot. The search engines have long since caught up with this technique, and ignore or penalize the pages which contain such text. They may also penalize the entire site if even one of the pages in that site contain such hidden text.
However, the problem with this is that the search engines may often end up penalizing sites which did not intend to use hidden text. For instance, suppose you have a page with a white background and a table in that page with a black background. Further suppose that you have added some white text in that table. This text will, in fact, be visible to your human visitors, i.e. this shouldn't be called hidden text. However, the search engines can interpret this to be hidden text because they may often ignore the fact that the background of the table is black. Hence, in order to ensure that your site is not penalized because of this, you should go through all the pages in your site and see whether you have inadvertently made any such mistake.
6) Creating Pages Containing Only Graphics
The search engines only understand text - they don't understand graphics. Hence, if your site contains lots of graphics but little text, it is unlikely to get a high ranking in the search engines. For improving your rankings, you need to replace the graphics by keyword rich text for the search engine spiders to feed on.
7) Not using the NOFRAMES tag in case your site uses frames
Many search engines don't understand frames. For sites which have used frames, these search engines only consider what is present in the NOFRAMES tag. Yet, many webmasters make the mistake of adding something like this to the NOFRAMES tag: "This site uses frames, but your browser doesn't support them". For the search engines which don't understand frames, this is all the text that they ever get to see in this site, which means that the chances of this site getting a good ranking in these search engines are non-existent. Hence, if your site uses frames, you need to add a lot of keyword rich text to the NOFRAMES tag. For more information on the different issues that arise when you use frames in your site, see my article on this topic at http://www.1stSearchRanking.com/t.cgi?1060&frames.htm
8) Using Page Cloaking
Page cloaking is a technique used to deliver different web pages under different circumstances. People generally use page cloaking for two reasons: i) in order to hide the source code of their search engine optimized pages from their competitors and ii) in order to prevent human visitors from having to see a page which looks good to the search engines but does not necessarily look good to humans. The problem with this is that when a site uses cloaking, it prevents the search engines from being able to spider the same page that their users are going to see. And if the search engines can't do this, they can no longer be confident of providing relevant results to their users. Thus, if a search engine discovers that a site has used cloaking, it will probably ban the site forever from their index. Hence, my advice is that you should not even think about using cloaking in your site. For more information on what page cloaking is, how it is implemented, and why you should not use cloaking, see my article on this topic at http://www.1stSearchRanking.com/t.cgi?1060&page-cloaking.htm
9) Using Automatic Submission Tools
In order to save time, many people use an automatic submission software or service to submit their sites to the major search engines. It is true that submitting your site manually to the search engines takes a lot of time and that an automatic submission tool can help you save a lot of time. However, the search engines don't like automatic submission tools and may ignore your pages if you use them. In my opinion, the major search engines are simply too important for you not to spend the time to submit your site manually to them. In order to speed up the process of submitting your site, you can use our free submission tool which allows you to submit your site manually to all the search engines, without having to go to the "ADD URL" pages of the individual engines. It is available at http://www.1stSearchRanking.com/t.cgi?1060&submission.htm
10) Submitting too many pages per day
People often make the mistake of submitting too many pages per day to the search engines. This often results in the search engines simply ignoring many of the pages which have been submitted from that site. Ideally, you should submit no more than 1 page per day to the search engines. While many search engines accept more than 1 page per day from a particular domain, there are some which only accept 1 page per day. Hence, by limiting yourself to a maximum of one page per day, you ensure that you stay within the limits of all the search engines.
11) Devoting too much time to search engine positioning
Yes - I lied. There's another common mistake that people make when it comes to search engine optimization - they spend too much time over it. Sure, search engine placement is the most cost effective way of driving traffic to your site and you do need to spend some time every day learning how the search engines work and in optimizing your site for the search engines. However, you must remember that search engine optimization is a means to an end for you - it's not the end in itself. The end is to increase the sales of your products and services. Hence, apart from trying to improve your site's position in the search engines, you also need to spend time on all the other factors which determine the success or the failure of your web site - the quality of the products and services that you are selling, the quality of your customer service, and so on. You may have excellent rankings in the search engines, but if the quality of your products and services are poor, or if your customer service leaves a lot to be desired, those high rankings aren't going to do much good.
Article by Sumantra Roy. Sumantra is one of the most respected search engine positioning specialists on the Internet. To have Sumantra's company place your site at the top of the search engines, go to http://www.1stSearchRanking.com/t.cgi?1060 For more advice on how you can take your web site to the top of the search engines, subscribe to his FREE newsletter by going to http://www.1stSearchRanking.com/t.cgi?1060&newsletter.htm
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