Web Promotion Tools

The Best SEO Software and Submission Tools

The use of automatic Submit tools for the major search engines and directories may not be desirable. If you submit to some search engines incorrectly your pages could actually be deleted permanently from their index or directory. At the same time, you may find manual submissions too time consuming. Experts have suggested that you use software that submits pages as if you were doing it by hand. TopDog, Web Position Gold and Submit Wolf Pro are good choices. Some others are: CommandoPro Submission Software, Add Web Site Promoter, VSE Be Found (Mac), Submission 2000.

Be very careful in selecting the company or service that you hire for search engine optimization, if you do not wish to do it yourself. Beware of those who promise top engine rankings through the use of Meta tags or by building doorway pages or using link farms or cloaked pages (submitting pages that are different from the actual live pages). If the firm tells you that you need to improve content, position keywords carefully, and seek quality reciprocal links, perhaps that is an indication of a good firm to work with.

Free Online SEO Tools

For anyone wanting to do a bit of their own Search Engine Optimisation, there is an abundance of free online SEO tools available on the internet. Most of them provide some pretty impressive statistics and information to help you optimise your website, analyse search engine positions, research your competitors, plus much more!

There are two ways these free online SEO tools can be used:
(1)For those who are new to the area of search engine optimisation, these tools provide excellent insight on how a website is performing and ranking. They can quickly highlight issues and trends with their current website and provide a good insight as to where optimisation work is necessary.
(2)For the more experienced search engine optimisers amongst us, these tools will act as a complement to the more specialised SEO tools, like WebPosition Gold or SpyderOpts. They can even be used to supplement an SEO's internal knowledge base and experience.

Here is a selection of some choice tools for both the novice and the experienced search engine optimisers:

Keyword Research Tool
(http://www.webmaster-toolkit.com/keyword-research-tool.shtml)
This helps to research appropriate words and phrases to include in your webpage's body text to aid promotion. It's simple and to use and requires the user to enter the sort of word of phrase you wish to be found under, the tool will then suggest some additional words and phrases you can think about using. One of the great things about this tool is that it gives you the option to select from a range of top search engines, e.g. Google, Yahoo, MSN, Teoma, etc.

Keyword Analyser Tool
(http://www.webmaster-toolkit.com/keyword-analysis-tool.shtml)
This tool reads the body of the page you specify and gives a report on what words are used, and how many times they are used.
This is a valuable tool as most engines will rank your site depending on your keyword density (which typically ranges between 3% and 9%).

Search Engine Position Checker Tool
(http://www.webmaster-toolkit.com/search-engine-position-checker.shtml)
This tool checks whether your website appears in the first fifty results in major search engines for your chosen keyword or phrase.
If the URL is present, it will output what position it occupies. As an additional feature, the tool also informs you if any other URLs from your domain appear in the search results.

Link Popularity Tool
(http://www.instantposition.com/link_popularity_check.cfm)
This tool measures the total number of links or "votes" that a search engine has found for your website.
This is a pretty cool tool because as well as tabulated data it also produces a nice graph of the resulting data. One final key element of this tool is its ability to compare your website to your competitors to help you with your overall marketing strategy.

Meta Tag Generator
(http://www.webmaster-toolkit.com/meta-tag-generator.shtml)
This automatically generates a Meta Keyword tag by reading the page you specify, removing common words from it, and picking the most used words on the page. Extra weight is given to words in a heading tag

Search Term Suggestion Tool
(http://inventory.overture.com/d/searchinventory/suggestion/)
Displays how many times a certain keyword was searched for at Overture.com. Shows all related searches for the entered keyword. A good measure to use in determining frequency of search among related keyword phrases

Search Engine Optimisation Tool
(http://www.instantposition.com/seo_doctor.cfm.)
A very impressive tool that tests the performance of a web site, by analysing a page on the important elements of web page creation, such as its title and content. It then scores the page against given criteria for the top search engines, followed by some valuable SEO advice to improve overall ranking. The report produced is well laid out and easy to follow for anyone doing their own optimisation.
A freebie tool that works better than many costly SEO tools I know!

The area of online SEO tools is an exciting area of growth as SEO developers come up with more and more tools to represent website positions on the internet. No doubt we will be revisiting this area again.

Automatic Tools & Bid Gap Eliminators

Atlas OnePoint
Atlas OnePoint can automatically eliminate bid gaps as well as maintaining your desired rankings within bid limits set by you. It offers exclusive ROI analysis and tracking tools, rules based bidding(tm), scheduling module, campaign management and detailed status emails. Automatic monitoring of your search term bids from twice a day up to every 30 minutes.
Atlas OnePoint supports : Overture, Overture UK, Overture Germany, Overture France, FindWhat, Kanoodle, GoClick, ePilot, 7Search, Bay9, SearchFeed, Enhance Interactive, Espotting, Espotting Germany, Espotting France, Espotting Spain, Espotting Italy, Search123, BrainFox and Turbo 10.

BidRank
BidRank is standalone software that you download and run from your own computer. It allows you to customize a rank range, the update frequency, a target rank and maximum bid for each individual keyword listing. You can have it update bids from every 60 seconds to every 25 hours. BidRank will raise and lower your bids, to your specifications, automatically. It also has a feature that will find the most valuable ranking for a particular keyword.
BidRank Plus supports : FindWhat, Kanoodle, Enhance Interactive (ah-ha), 411web, BrainFox, SearchFeed, Turbo10, Xuppa, Espotting UK, Espotting Spain, Espotting France, Espotting Germany, and Espotting Italy.
BidRank for Overture supports: Overture US, UK, Italy, France and Germany.

Dynamic Bid Maximizer
PPC bid management and optimization software that helps you manage your keyword bids. It will help you build your keyword list, manage your keywords, automatically monitor your keyword bids and URLs at all major pay per click search engines. It will notify you of your current bids, analyze your ranking positions and fix bid gaps
Dynamic BidMaximizer Advance supports: Google Adwords, Findwhat, Espotting, Epilot, 7Search, Enhance Interactive, Lycos AdBuyer, BrainFox, SearchFeed, Xuppa and Kanoodle.
Dynamic BidMaximzer Overture supports: all Overture PPC search engines.

PPC Pro 2002
PPC Pro is downloadable, standalone software that you run in your own time on your computer. It will automatically close bid gaps and you can schedule changes to your bids at any time. You can manage any number of accounts with the same piece of software and use the keyword importing tool to simply do just that. You can either pay monthly or pay a once off, lifetime subscription. It will upgrade itself automatically and notify you by email when you have reached the maximum number of changes per day.
PPC Pro Overture supports : Overture US, Overture UK, Overture Germany and Overture France.
PPC Pro non-Overture supports : Google, FindWhat, Kanoodle and Enhance Interactive.

Reporting Tools

AdWatcher
AdWatcher is designed to quickly, easily, and accurately calculate the Return On Investment (ROI) of online marketing campaigns for small businesses. With the press of one button, AdWatcher tells the client which ad campaigns are effective and which are a waste of resources by showing them which of their marketing techniques convert visitors into customers.

PositionGuardian
PositionGuardian is a free online tool that enables you to identify when you can lower your keyword bids and keep the same ranking at Overture.
PositionGuardian supports : Overture.

Promote4Less
Promote4Less continuously monitors your bids looking for bid gaps. It utilizes "statistical analysis, proprietary spidering technology and artificial intelligence to develop and implement a custom strategy for your budget.

Link Popularity Checker

Overview:	Link Popularity Checker offers instant, online reports of a webpage's link popularity rating in 4 major search engines; Google, Yahoo! Search, MSN, and Teoma (Ask Jeeves) - FREE!
What is Link Popularity?:	Link Popularity refers to the number of hyperlinks pointing to a webpage. The higher a webpage's link popularity rating, the better, as most major search engines consider link popularity as an important factor in determining a webpage's relevancy in its search rankings.
Last Update:	Saturday, November 05, 2005.
Screenshot:
Notes:	The link popularity report appears in a popup window. If the window doesn't appear, try switching off any popup stopping software you may have installed on your computer. Once you click the "Link Popularity Check" button, please be patient as it could take anywhere from 5-30 seconds to process your search. If nothing happens after 60 seconds, close the popup window and try again. "--" means no results for the URL entered. Try another one. The system remembers the last 5 URLs you entered, so you can compare your link popularity rating with your competitors'. Every webpage has its own link popularity rating. You may check the link popularity of ANY webpage by entering the exact URL into the search form. Entering "www.yoursite.com" and "yoursite.com" may produce different link popularity results. Link popularity results may vary due to factors beyond my control. These include your location, time of day, indexing runs, traffic load, load balancing measures, server timeout, ongoing ranking jobs, etc. Daily monitoring ensures the link popularity service is working properly at all times.
Recommended Link Popularity Software Tools
Screenshot Description OptiLink is a link analysis tool for checking, monitoring, analyzing, predicting, and spying on your competitors' web page links, to reveal how web pages achieved their high search engine rankings, and find Super Affiliates and link exchange partners. Format Free Trial Cost Downloadable software Yes $149 Read our OptiLink review Visit the OptiLink web site Screenshot Description Arelis is a link popularity software program for finding and managing reciprocal link partners to increase web site link popularity ratings, which in turn improves search engine rankings. Format Free Trial Cost Downloadable software Yes $99.95/$199.95/$399.95 Read our Arelis review Visit the Arelis web site