Resources and Tools for Search Engine Marketing
The final section of this guide focuses on some of the most popular and effective tools as well as resources for the Search Engine Marketer. We discussed earlier, the importance of using various software for all aspects of Search Engine Marketing. This section lists out some of the very useful software tools.
It also highlights a few comprehensive sources for Search Engine News and Information.
2.1 Search Engine Marketing Professional Organization (SEMPO)
The Search Engine Marketing Professional Organization (SEMPO) was formed recently with the objective of increasing awareness and promoting the value of Search Engine Marketing Services. This is this biggest organization in its field comprising of more than 300 reputed Search Engine Marketing firms.
SEMPO’s mission is to not only increase understanding of Search Engine Marketing amongst marketers but also to provide core educational materials about tools, vendors, consultants, programs and successful search engine marketing campaigns.
SEMPO represents the common interests of more than 300 search engine marketing professionals and provides them with a credible voice in the marketplace. To achieve its objectives, SEMPO will demonstrate how search engine marketing programs have become important components of the marketing mix.
SEMPO’s website can be accessed at http://www.sempo.org
2.2 Tools
We studied a few ROI tracking tools in the earlier section. Listed below are some of the tools that cater to other aspects of Search Engine Marketing.
Alexa
Alexa, an Amazon.com company was founded in 1996 and provides various services ranging from Web Search and Site Stats to a load of other marketing tools for the webmaster.
The site can be accessed at http://www.alexa.com
Keyword success SEM tool suite
Keyword Success provides a host of tools for the Search Engine Marketer. These include tools for monitoring web pages with keyword alerts, keyword density analyzers, listing
simulators to improve search engine rankings, and tools to measure success of keyword campaigns.
The site can be accessed at http://www.keywordsuccess.com/search-engine-optimization-tools.asp
LinkPopularity.com
LinkPopularity.com runs a service that lets you know the link popularity of your website with most of the popular Search Engines. This is an extremely useful tool considering the importance of link popularity for Search Engine Marketing.
The site can be accessed at http://www.linkpopularity.com
Live Keyword Analysis
This tool as the name suggests analysis your website’s keyword density. All you have to do is insert the insert your keywords and the text of your web page and automatically receive feedback about your keyword density.
This tool can be accessed at http://www.live-keyword-analysis.com
Tools from Marketleap
Marketleap offers a set of Search Engine Marketing and Analysis tools. These tools also give you critical data necessary to help you improve upon your current search engine marketing efforts.
Some of these are:
• Keyword Verification tools to check whether for a particular keyword your website would be ranked within the top 3 listings of Search Engines
• Search Engine Saturation tools that calculate the number of pages a given search engine has in its index for your website domain
• Link Popularity Check that gives a complete analysis of your link popularity.
The site can be accessed at http://www.marketleap.com/services/freetools
NetMechanic HTML Code checker
This tool checks the HTML code on your web pages for errors. Some of its functions include testing links, checking HTML code, rating page load time, and checking spelling.
The site can be accessed at http://www.netmechanic.com/toolbox/html-code.htm
OptiLink Link Reputation Analyzer
This tool analyzes your site to a top site for Search Engines. It provides recommendation on how to change the linking structure to improve the ranking of your website.
The tool can be accessed at http://www.optitext.com/optilink/index.html
PositionPro
Position Pro™ is a combination of tools providing you the ability to analyze your entire website like a search engine. It helps in finding pages that are acceptable to Search Engines, optimize keywords for content and phrases, and other tools for improving search engine visibility. This is a very useful tool.
The site can be accessed at http://www.positionpro.com
Website Management Tools
Websitemanagementtools.com offers a variety of solutions that analyze how well your website promotion strategy is working and where to focus your website promotion efforts for optimum results.
The tools include website ranking manager tools and robot manager tools and can be accessed at http://www.websitemanagementtools.com/
There are many other similar tools available on the Net. A few other tools worth checking out are:
• Robots.txt Validator - http://www.searchengineworld.com/cgi-bin/robotcheck.cgi
• Search Engine Optimizer - http://www.se-optimizer.com/
• SEM ROI Calculator - http://www.pageviews.com/calculator.htm
• SEOTool Set - http://www.bruceclay.com/web_tool.htm
• SiteSnar - http://www.sitesnare.com/
• WebPosition Gold - http://www.webposition.com/
• WebRank - http://www.webrank.com/
• WordTracker - http://www.wordtracker.com/
2.3 Search Engine Information Resources
• About.com: Web Search
• Search Engine Watch
• Search Engine World
• Traffick
• up2speed
• Indicateur.com
• Internet Search Engine Database
• Media Post
• ClickZ
• DIRECT and Catalog Age’s Search Engine Marketing site
• Google Dance Monitor
• Google Zeitgeist
• RankWrite Roundtable
• SearchEngineblog.com
• Search Engine Dictionary
• Search Engine Guide
• High Rankings Advisor
• W3 Search Engines List
• Web Trends
• WebMama Journal
• Yahoo! Buzz Index
• iMedia
• NetMechanic Newsletter
• Pandia Search Central
• Planet Ocean
• Search Engine Optimization Tips
• International Internet Marketing Association
• World Association of Internet Marketers
100+ Resources for Your Online Business
This week's article is going to be a list of helpful resources for your online business. There are so many facets to this business and so many resources are needed. I hope you find something useful in this column.
***Ezine Publishing and Promotion***
Text Editors
* (http://www.textpad.com/)
* (http://softw.subportal.com/sn/Utilities/Text_Editors_Q-Z/9679.html)
AutoResponders
* (http://www.getresponse.com/)
* (http://www.sendfree.com/)
Ad Swaps
* (http://www.ezinelocater.com/browse_specs.php?sid=8)
* (http://www.bizpromo.com/ezinetrades.htm)
* (http://www28.brinkster.com/bluesite/swap.htm)
* (http://www.myownezine.com/subscribers/index.shtml)
Ezine Announcement Lists
* mailto:4All2Promote-subscribe@egroups.com
* mailto:Announce_Lists-subscribe@topica.com
* mailto:eAnnounce-subscribe@egroups.com
* mailto:FindLists-subscribe@topica.com
* mailto:List_Announcements-subscribe@topica.com
* mailto:listyourgroups-subscribe@yahoogroups.com
* mailto:AnnounceYourGroup-subscribe@yahoogroups.com
* mailto:Join-My-List-subscribe@yahoogroups.com
Ezine Directories
* (http://www.list-resources.com/)
* (http://www.ezineworld.com/index.php3)
* (http://www.cumuli.com/ezine/)
* (http://amazines.com/)
Ezine Content
* (http://www.ezinetrendz.com/publishers.htm)
* (http://www.ideamarketers.com/)
* (http://website101.com/freecontent.html)
Misc. Resources
* (http://personalizedpartyfavor.com/freenocatch.htm)
* (http://ezinexchange.com/index.html?m=62065191)
* (http://www.myownezine.com/tutorial/index.shtml)
***Affiliate Programs***
# Affiliate Marketing - Downloads A Guide to Success in Affiliate Marketing
(http://www.myownezine.com/ebooks/success1.exe)
# Affiliate Marketing Success Tips
(http://www.myownezine.com/ebooks/successtips.exe)
# Affiliate Marketing 101 This book comes in pdf, so right click and then click "Save Target"As" to download
(http://www.myownezine.com/ebooks/aebk0002.pdf)
# More resources
(http://www.myownezine.com/affiliatesuccess/index.shtml)
Programs to Join
* (http://www.affiliate-programs-guide.com/)
* (http://www.associateprograms.com/index.shtml)
* (http://www.myownezine.com/affiliates/index.shtml)
***Writing and Submitting Articles***
Articles on writing articles
* mailto:getideas@getresponse.com
* mailto:yesarticles@getresponse.com
* (http://www.ezinehub.com/articles/96.html)
Article Sites and Lists
* (http://www.connectionteam.com/)
* (http://www.ezinearticles.com/)
* (http://www.ideamarketers.com/)
* (http://www.marketing-seek.com/)
* (http://www.articlecentral.com/suggest.asp)
* (http://www.articlecity.com/article_submission.shtml)
* (http://www.bestparentingresources.com/Article.html)
* (http://www.boconline.com/sub-art.htm)
* (http://www.businesstoolchest.com/articles/submit.shtml)
* mailto:publisher_network-subscribe@egroups.com
* mailto:article_announce-subscribe@egroups.com
* mailto:PublishInYours-subscribe@onelist.com
* mailto:Free-Content-subscribe@onelist.com
* mailto:ArticlePublisher-subscribe@yahoogroups.com
* mailto:PromoteYourArticle-subscribe@yahoogroups.com
* mailto:Her-ArticleDepot-subscribe@yahoogroups.com
* mailto:articlestream-subscribe@topica.com
***Website Design and Promotion***
Design
* (http://www.pageresource.com/)
* (http://www.htmlhelp.com/)
* (http://www.webpagesthatsuck.com/)
* (http://php.resourceindex.com/Complete_Scripts/ )
Promotion
* (http://www.addme.com/)
* (http://www.apromotionguide.com/)
* (http://ftos.searchking.com/)
* (http://dmoz.org/)
* (http://www.ezineuniversity.com/resources/index.html)
* (mailto:linktogether-subscribe@yahoogroups.com)
* (http://www.iwr.com/free/reciprocal.htm)
* (http://www.zensearch.com/submit.shtml)
* (http://www.klickonusa.com/)
* (http://www.cyberpowersearch.com/)
* (http://www.thefreesite.com/amazsubm.htm)
***Fr~E Downloads***
* (http://www.freewarefiles.com/)
* (http://www.downloadalot.com/index2.htm)
* (http://www.freedownloadscenter.com/)
***Online Networking***
Discussion Groups
* mailto:CommonConnections-subscribe@egroups.com
* mailto:Computer_Help_and_Discussion-subscribe@yahoogroups.com
* mailto:Ebook_Talk-subscribe@yahoogroups.com
* mailto:hbj_chat-subscribe@yahoogroups.com
* mailto:ideasbypost-subscribe@yahoogroups.com
* mailto:newbies911-subscribe@topica.com
* mailto:TheWAHMConnection-subscribe@yahoogroups.com
* mailto:HTML-on-the-WEB-subscribe@yahoogroups.com
* mailto:Webmaster-Talk-subscribe@yahoogroups.com
Message Boards
* (http://www.momtomomchat.com/boards.html)
* (http://zineadz.com/forum/)
* (http://www.internetbasedmoms.com/bb/index.php)
* (http://www.friendsinbusiness.com/board1/)
* (http://www.webwondersnews.com/forum/)
* (http://www.ablake.net/forum/)
* (http://www.AuthorZone.Com/forums/)
***Business Helpers***
* (http://www.123webmarketing.com/ezineprofitproducer/ezineprofitproducer.exe)
* (http://www.rimdigest.com/101.exe)
* (http://www.ntelligenz.com/)
* (http://www.onlinewebcreations.com/)
* (http://www.nameboy.com/)
* (http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm)
* (http://tinyurl.com/)
***Misc. Resources***
* (http://www.myownezine.com/ebooks/tipsws.exe)
* (http://www.sba.gov/)
* (http://www.entrepreneur.com/)
* (http://www.webmasterfree.com/software/356.html)
* (http://www.onlinewebcreations.com/ebooks.html)
* (http://cooltext.com/)
* (http://www.changedetect.com/)
* (http://www.gobcl.com/)
* (http://www.stickysauce.com/)
* (http://www.myownezine.com/ecourses/index.shtml)
* (http://www.ecommercedealers.com/wpp/free/webprotect.zip)
You should be able to find something in this list that will help you with your online business.
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