Ebook Self-Publishing Is Your Way to Internet Success
By Shelley Lowery
With today's advanced technology, it has never been any easier for anyone to self-publish their own ebook. What's more, you can create and market your own ebook (electronic book) for an unbelievably low price. Once you purchase an ebook compiler and create your ebook, you'll automatically have an entire stock of inventory on hand continuously. In addition, when you begin selling your ebook, you'll pocket nearly 100% of your profits for each sale.
As you probably know, the Internet is all about information and automation. Internet users want information and they want it right now. That's why ebooks are considered to be the "perfect" online product. They provide Internet users with the information they desire and can be instantly downloaded.
The key to writing a successful ebook is to write for your potential customer. In other words, you must provide your potential customers with the information they desire. I know, you're probably thinking, "how on earth do I know what my potential customers want?" Well, there are a number of ways you can learn exactly what they want. For example, visit some online discussion groups in the area of your expertise. Go through all of the posts and read all of the questions. If you see the same questions posted on several groups, then this should give you a good idea as to what your potential customers want. Visit forums, message boards, and newsgroups -- subscribe to email discussion lists -- visit Amazon.com to see the top selling books and see if you can develop your ebook accordingly.
Once you've determined the focus of your ebook, your next step will be to break your subject down into about 10 - 12 different areas. Each area will represent a chapter. For example, if your ebook is focusing on dog grooming, your chapters might look something like this:
Introduction to Dog Grooming
Dog Anatomy
Medical & Skin Problems
Bathing & Brushing techniques
Proper use and care of Equipment
Clipper & Scissoring techniques
Specific Breed Trims
Mixed Breed Trims
Safe Handling and Restraints
Rare Breed Recognition
Once you have created your chapter titles, you can begin writing each individual chapter. When you begin writing, keep in mind, reading on a computer screen is much more difficult than reading from paper. It not only causes eyestrain, but it is also a much slower read. With this in mind, keep your writing to the point and avoid any filler information that really isn't necessary. Provide your readers with all of the information required for each chapter, but keep it as simple as possible.
Write your text in small blocks and leave a space between each paragraph. Use an easy-to-read font such as Arial or Verdana and use black text on a white background. In addition, make sure you use plenty of white space. White space is the empty space between your paragraphs and around your text. You certainly don't want to overwhelm your readers with a solid page of black text. Not only does it look bad, but it certainly won't keep their interest.
It is very important that you do everything you can to make your readers as comfortable as possible. If your text is difficult to read, your readers will not only become frustrated, but it will also make your ebook appear to be unprofessional. Your ebook should be well organized and enable your readers to easily locate important information.
To spice up your ebook's appearance, you may want to add a colorful border, subject dividers and relevant images. In addition, enlarge your subtitles to enable your readers to easily recognize the beginning of each new section. By adding these extra touches to your ebook, you will not only improve your ebook's appearance, but it will also keep your reader interested.
Ebook Formats (PDF)
The most popular ebook formats used on the Internet are the Portable Document Format, better known as PDF, and the Hypertext Markup Language, better known as HTML.
Although both formats are highly popular, you must look at the entire picture prior to making your decision, as there are pros and cons associated with each format.
Portable Document Format (PDF)
Adobe® Portable Document Format (PDF) is a universal format that will preserve all of your original formatting. Not only will it maintain your specified layout, but it will also preserve your fonts, images and links -- regardless of what application was used to create it. This will enable your ebook to look exactly as you had intended.
PDF files are very compact in size and are actually smaller than their original source files. They can be easily published and distributed in a number of ways:
In print
Email attachments
Internet download
Web sites
CD-ROM
Advantages:
Anyone, anywhere can open your document regardless of what browser they're using or what operating system.
PDF is the preferred format of most publishing sites.
PDF always prints correctly with any printing device.
In addition to the above advantages, using the Adobe Acrobat 5.0 software, documents can be viewed across multiple media. For example, tagged PDF preserves a document's structure so that it can be viewed on Palm OS® devices as well as on the web. Tagged PDF files also contain information in regard to the content and structure, which makes them accessible to visually impaired readers -- with the assistance of screen readers.
Disadvantages:
A bit limiting on creativity.
Software is rather expensive at $249.00.
Users must have the free Acrobat Reader installed on their computer.
Compilers:
Adobe Acrobat 5.0 (Highly Recommended)
http://www.adobe.com/products/acrobat/main.html
This powerful program provides Internet users with the ability to create and distribute ebooks that are viewable by everyone, regardless of what browser or operating system. Your documents will be beautifully preserved in their original layout and will appear exactly as you had intended. With the release of Acrobat 5.0, users not only have increased document security, but they also have the ability to create documents that can be easily viewed by the visually impaired and on Palm OS® devices. In addition, Acrobat compliments Microsoft Word, as it adds a toolbar shortcut directly to the program. Simply open your document in Microsoft Word, click on the Acrobat button, and your Word document will be automatically converted into a PDF document for distribution.
Cost: $249.00
Easy PDF (Recommended)
http://www.visagesoft.com/easypdf/
Easy PDF is an inexpensive alternative to the Adobe Acrobat software. It will enable you to quickly and easily create Adobe Portable Document Format (PDF) documents. It is a true WYSIWYG editor with full drag and drop support. It includes an image editor for optimizing your images, supports hypertext and bookmarks and even includes a spell checker and document security.
Cost: $30.00
Documents formatted in PDF, can not only be downloaded via a link, but they can also be viewed directly from your website, without being downloaded. They are very easily distributed and will enable you to easily deliver your ebook.
Ebook Formats (HTML)
Hypertext Markup Language Format (HTML)
Hypertext Markup Language (HTML) formatted ebooks are simply a group of web pages compressed into one .exe file for distribution. HTML ebooks are completely interactive with the Internet and can be as simple or dynamic as you'd like. Your HTML files can contain live links, graphics, forms, JavaScript, embedded video, and more. You can easily create a dynamic presentation utilizing the latest technology.
Ebooks formatted in HTML are basically designed just like website. They can contain an unlimited number of pages that are navigated via hyperlinks. Unlike ebooks formatted in PDF, the design of an HTML ebook is only limited by your imagination.
Depending upon the type of HTML compiler you purchase, HTML formatted ebooks can have customizable fields that will enable your users to customize fields you specify. This technology can enable you to provide your affiliates with an ebook they can use as a sales tool to sell your products and services. Your affiliates can have the ability to customize your ebook with their affiliate ID and earn commissions simply by giving the ebook away.
HTML files can be distributed in the following ways:
- Internet download
- CD-ROM
Advantages:
- Complete control over your ebook's look and feel.
- Completely interactive with the Internet.
- Software very reasonably priced starting at $30.00
- Most compilation software is easy to use.
- A wide variety of ebook compilers to choose from.
Disadvantages:
- Users must have the ability to run "Windows" programs.
- Users must have Internet Explorer 4.0+ installed on their
computer.
Compilers:
E-ditor (Recommended)
http://www.e-ditorial.com/ebook.cgi
This is a nice ebook compiler that includes a step by step interface that will guide you through the entire process. Unlike other programs, this compiler comes with five "skins" to enable your ebooks to have a unique look. It also includes a pop-up message box that loads prior to your ebook loading when your ebook is launched. This box can contain system requirements, copyrights or whatever text you'd like.
Cost: $97.00
Ebook Edit Pro (Highly Recommended)
http://www.ebookedit.com/
This is a great ebook compiler. Not only is it easy to use, but it also includes a pop-up message box that loads prior to your ebook loading. In addition, you can display your own product icon and select the buttons you would like to be displayed such as, navigational, print and home buttons. It also has an added feature that enables you to include an affiliate ID within every ebook you create and make money for referral sales. As an added bonus for purchasing this great compiler, you will also receive an "eBrand-It" software that will enable you to set up special fields so that your affiliates can customize your ebook. A free demo is available. This is a great compile.
Cost: $87.50
Activ E-Book Compiler
(Recommended)
http://www.ebookcompiler.com/ (Free Trial Download Available)
This program isn't as easy as E-ditor Pro or Ebook Edit Pro, but with the aid of the instructions you can easily create a nice ebook. The great thing about this compiler is that it assigns an ESBN number to each ebook you compile. In addition, this great compiler will also enable you to create a "Rebranding" software. This additional software can be used to enable your users to modify parts of the ebook that you specify without recompiling. It also has a free demo that is fully functional for up to 10 files to be compiled (including graphics). You can create and distribute ebooks with the free demo, but you must register the software if you'd like to sell your ebooks.
Cost: $29.95
As you can see, both ebook formats have a number of advantages and disadvantages and the decision may be a little difficult.
The best ebook format for your project will really depend upon your own preference. However, it is also important to take into consideration the type of ebook you're creating and the number of pages it will contain. For example, if you've written a manuscript with hundreds of pages and have it typed into your word processing program, you won't want to waste your time creating an HTML page for each page of your ebook. Your best option will be to purchase Adobe Acrobat and compile your ebook into the PDF format. HTML compiled ebooks are better for smaller projects such as "how-to", "instructional" or "informational" ebooks.
Another consideration of great importance is your sales plan. If you're planning on marketing your ebook yourself, then it really doesn't matter which format you use. However, if you're planning on selling your ebook on one of the ebook publishing sites, many of them will only accept ebooks in the PDF format.
A good way to cover all of your bases is to simply publish your ebook in both formats. Let your customers decide which format they would prefer.
Ebook Design (PDF)
Once you have decided upon the best format for your ebook, your next step will be the design process. No matter which format you choose, one of the most important factors in determining your ebook's overall success is your presentation.
Your ebook should not only look professional in design, but should also be well organized and easily navigated. In addition, your ebook should include images that will enhance its appearance and compliment your subject matter.
Although you can design your ebook using an application of your choice, for the purpose of this article, we will focus on designing your ebook with Microsoft Word.
When you purchase and install Adobe Acrobat, a shortcut button will be added to your Microsoft Word toolbar. This button will enable you to instantly convert your word document into a PDF document.
When you begin designing your ebook, think of each page you create as a page of a book, because that's exactly what it is. Your ebook is a book in electronic format. Although the structure of your ebook may vary, here is a basic guideline to assist you:
Opening Page
The first page of your ebook will represent your book cover. It should contain an image or logo that will compliment your ebook. This page should also include your ebook's title, followed by an opening statement.
Foreword
The next portion of your ebook may contain a Foreword with information in regard to your copyrights, disclaimers or other important information.
Instructions
Your Foreword may be followed by instructional information in regard to using your ebook, such as navigation. Your instructions might include an overview of how to navigate your ebook and even some screenshots.
Table of Contents
A Table of Contents will assist your readers in easily locating each section of your ebook.
When writing your text in Microsoft Word, you are provided with a number of options to assist you in formatting your pages in a specific layout. This powerful program will not only enable you to insert page numbers, headers, footers, borders and images, but it will also create your Table of Contents for you.
Creating Your Table of Contents will be one of your last steps in designing your ebook. In order for Microsoft Word to create your Table of Contents, you must first apply specific heading styles to the chapter headings that you would like to be displayed within your Table of Contents.
To add a style to your chapter headings, highlight your text and click on the style drop-down box on the left side of your toolbar and select Heading1. You can edit your Heading1 style to display your heading in the font and size of your choice.
If you would like to display any subtitles beneath your titles, simply follow the same procedure above. However, instead of selecting Heading1, select Heading2 and so on.
To build your Table of Contents, click on the page where you would like to insert your Table of Contents. Click on "Insert" then on "Index and Tables" and select the Table of Contents tab. Select your preferred format and Word will instantly create your Table of Contents.
Word builds your Table of Contents by searching for headings with specified styles. It then sorts the headings according to their heading level, references their page numbers, and then displays the Table of Contents within your document.
Once you create your Table of Contents, your document can be easily navigated by clicking on any page number within your Table of Contents. This will enable your readers to instantly jump to the corresponding chapter headings within your document.
Introduction
Your introduction should follow your Table of Contents and might contain an overview of your ebook's subject matter or whatever you'd like. Your introduction will be a prelude to your chapters.
Chapters
The next part of your ebook will contain your chapters. Your chapter titles should be displayed in a larger, bold font. Each new chapter should start at the top of a new page.
There are a number of ways you can spice up your ebook's appearance and give it a professional look and feel. Here are a few ideas to get you started:
Inserting Page Numbers
You can insert page numbers simply by clicking on "Insert" then "Page Numbers." You will be presented with several formatting options for positioning, alignment and styles. If you would like to add additional text with your page numbers, you can use the "Header and Footer" option.
Headers and Footers
Headers and Footers can be used to insert specific information at the top and/or on the bottom of each of your pages. To insert these fields into your pages, click on "View" then on "Header and Footer." A header and footer area will appear at the top and bottom of each page. You can type in your text and/or use the toolbar to insert your information into your pages. You only have to insert the information into the "Header and Footer" area of your first page and it will be displayed on every page.
Borders
Borders can be used to enhance your ebook's appearance. To add a border to each of your pages, click on "Format" then on "Borders and Shading." Click on the "Page Border" tab and select your border style and color.
Images
Just as borders can be used to enhance your ebook's appearance, images can also be used. Try to select images that will enhance your reader's experience and compliment your ebook's focus.
To insert an image within your page, click on "Insert" then on "Picture" and select an option.
Take your time and make sure you use Word's powerful features. It will assist you in creating a great looking ebook. If you're not sure how to do something, simply click on "Help" and it will guide you through the process.
Ebook Design (HTML)
When designing an HTML compiled ebook, you must create an HTML document (web page) for each page within your ebook. These pages should include all of the following:
Introduction - You can create an image that compliments the theme of your ebook, add your company logo and ebook title or whatever you'd like. You should begin typing your introduction on this page explaining what your ebook
is all about.
Foreword - You can include information in regard to warranties, copyrights, trademarks or even an editorial.
Table of Contents - A Table of Contents is really optional. If your ebook contains only a few chapters, a Table of Contents really isn't necessary. However, if your ebook contains many chapters, it is highly recommended that you include a Table of Contents. This will enable your readers to quickly locate important information.
About - This is really an optional page. It really depends upon the type of ebook you're creating. If you're writing your information in the form of a how-to manual, then you should include an "About" page. This page should be used to tell your readers about your ebook, your company, your website, yourself or whatever you'd like. Make sure you provide your website address and your contact information.
Navigation
HTML ebooks are created just like a website. In order to navigate through the pages, you'll need to include good navigational links on each page. In addition, each page you create should contain links to the previous and next page within your ebook. For example, page two of your ebook should have navigational arrows or links to page one and page three. Page three should have navigational arrows or links to page two and page four and so on.
File Names
All of your files, including HTML pages and graphics, should be placed within a folder by themselves.
Your main or starting page of your ebook should be called, "index.htm" or "index.html", as many HTML compilers require this. You can name the rest of your pages anything you'd like.
Creating Links
When linking to another page within your ebook, your HTML code should look like this:
<A HREF="yourpage.htm">Your Page</A>
To display an image within your ebook, your HTML code should look like this:
<IMG SRC="yourimage.gif">
or
<IMG SRC="yourimage.jpg">
Keep in mind that any images you include within your ebook must be included within the compilation.
If you're linking to a web page outside of your ebook, make sure you create a link that includes the full path to the website and will open the page in a new window like this:
<A HREF="http://www.yoursite.com" TARGET="blank">Your Site</A>
If you don't include "TARGET="blank" the web page will open within your ebook.
Enhancing Your Ebook's Appearance
To enhance the appearance of your ebook, include small images that compliment the subject of your ebook. In addition, create small graphic page headers, subject dividers and bullets. By including these images, you will greatly
enhance your ebook and provide a more enjoyable experience for your readers.
Try to avoid using animated or large, slow loading images, as these types of images can be very distracting and irritate your readers.
HTML compiled ebooks can include just about everything that HTML 4.0+ supports. You can include live links, subscription forms, order forms, JavaScript, DHTML, Flash, video and sound.
When designing your ebook, try to avoid using anything that requires a special plug-in, such as Flash. Although a dynamic presentation looks nice to those capable of viewing it, not everyone has those capabilities. Flash is very slow loading and can cause your readers to become frustrated when trying to load your ebook.
Creating an Icon
Many HTML ebook compilers are now enabling you to use your own ebook icon. This icon is an image that will be displayed on your clients' desktop. When clicked on, it will open your ebook.
In order to create an icon, you must have a special software program that will save your image with a .ico extension.
You can download a great software program called, "Icon Edit Pro" here:
http://www.iconedit.com/
Before creating an icon, make sure you review your compilation software to make sure that you can include your own icon and to get their specifications.
Protecting and Registering Your Ebook
Once you've created your ebook, you'll want to take the necessary steps to protect your work. Although many ebook compilers will enable you to password protect your ebook, none can offer complete security.
Copyrighting Your Ebook
The moment you create your ebook, the US copyright laws protect you. However, if you should need to file an infringement lawsuit, you must register. Although registration is generally voluntary, it is recommended, as you certainly don't want your work to be copied and claimed by someone else. If you don't take the time to register a copyright, you may have little or no recourse should your work be illegally copied.
Visit the following sites to register online:
MediaRegister
http://www.mediaregister.com
Click and Copyright
http://www.clickandcopyright.com/
For further information, visit the US Copyright Office:
http://www.loc.gov/copyright/
International Standard Book Number (ISBN)
Once you get your copyright, your next step will be to obtain an ISBN.
An ISBN is a 10-digit number that uniquely identifies books and similar products that are published internationally. It is used to uniquely identify one specific title, whether it is a book, ebook or similar product from one specific publisher. This number is completely unique to that one title or edition.
If you would like to sell your ebooks in bookstores or online, you'll need to obtain an ISBN. Once you obtain your ISBN, you can submit your title to be listed in the Books in Print database. Bookstores and Libraries refer to Books in Print when they need to order a particular book from a publisher.
When you're ready to order your ISBN, keep in mind, it can never be reused. Once it is assigned to a specific title, it cannot be used again -- even if the title is no longer available. What this means is that if you update your book in any way, you will have to get a new number. In addition, if you're offering your ebook in different formats, you must use a separate ISBN for each format.
The current price is $225 for 10 numbers, which is the minimum you can purchase. You can order right online and should receive your numbers within 10 business days.
For further information, visit:
http://www.isbn.org/
http://www.bowker.com/
Bookland EAN Bar Codes
If you're planning on placing your ebook on CD-ROM, you'll need to use a bar code specifically designed for books. The Bookland European Article Number (EAN) is the standard bar code used in the book industry. It enables the ISBN to be encoded directly into the bar code.
An EAN begins with 978, which is the Bookland prefix. This code is used on books and similar products internationally. This code will enable a retailer to scan the code and easily identify a book by its ISBN. When the book is sold, the cashier can scan the Bookland EAN bar code and retrieve the book price and other important information from the bookseller's database.
For further information, visit isbn.org to review their list of Bookland EAN Bar Code suppliers:
http://www.isbn.org/standards/isbn/us/barcode.html
If you're serious about publishing an ebook, make sure you research all of your options before you start. You must look at the entire picture before deciding upon the right format, whether or not you should copyright your ebook and if you'll need a bar code. You never know, once you write your ebook, you may want to expand your market and offer your ebook in different formats. Not only can you publish your ebook in PDF or EXE format, but you can also place it on CD-ROM, format it for ebook reading devices or even Print on Demand. The possibilities are endless.
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.
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