Search Engine Optimization
by: Seamus Dolly
While it can be spelt a variety of ways, agreement after that can be difficult.
It is a business to some, and understandably, they extol their own theories.
However, search engine optimisation doesn't have to be complicated beyond the reach of the average site owner.
Its essence is to simply make your page as spider friendly as possible, and having keyword, search phrases, density somewhere close to the accepted requirements of search engines.
Too high a density may be considered "spamming", and is dependent to some degree on the particular engine in question. The correct density is one that will satisfy such an engine that the keywords, phrases, are repeated often enough not to be incidental. Logically, the word "false teeth" which is now within the body text of this article should not cause a search engine to believe that is what it is about. Remember, we are not dealing with a human editor, and relevance must be established with software, less sympathetic to context, in its English meaning, as we are.
Search engines can have different algorithms or indexing criteria.
S.E.O. must change as the indexing criteria changes, so what is good today, may have to be re-considered tomorrow.
The view of many is to make the site/page easy to navigate, with respect to internal and external links. Java script can present a problem for some engines, and should perhaps be kept to a minimum. Some people will tell you that raw HTML is simpler to "read", spider-wise. Sure, it might be simpler, but javascript rich pages are indexed none the less.
For anyone to guarantee that they can get you to number one, is a little optimistic, as everyone cannot practically or theoretically achieve such a goal.
Surely, anywhere on the first page of matches would not be a bad thing. All of us don't necessarily opt for the number one match, and those with any research experience will "skim" through the descriptions, to go some way in deciding the best match. Descriptions, should you be favoured by an engine, may tip the balance towards you.
Of course, this approach doesn't represent all surfers, so variables will always exist.
To achieve number one for a spurious or unusual term/word/phrase is relatively easy, and no great boast. Like wise, for less unusual terms or keywords for rare products or less competitive markets.
Little or no search engine optimisation experience should be needed in such cases.
It is almost certainly true to say that any advantage in the case of competitive keywords/markets, is really where the benefits of search engine optimisation come into play.
It is also true to say that where searches are confined/focused or country specific, the task is somewhat easier than if the search was "web-wide". For example, if your product was rubber tyres and you only delivered within your own country, then the web results will have a less commercial benefit to you.
Of course, another variable would be if your country produced unusually high numbers of rubber tyres, in which case search engine optimisation would need extra consideration and input.
Generally speaking though, any use of the search engines may convince you that the major players seem to dominate. However, it is not to say that they cannot be toppled, so to speak. From an engines' relevance viewpoint, these may or may not be "tightly themed", but often have relevance, with respect to time. This is a bid by the engines to return results appropriate with the time we live in. The annals of history are not foremost on the minds of surfers/researchers, and therefore updated content carries some weight.
The events of history can be searched more specifically, where that is the desire of the user.
An issue for some people is to be indexed in the first place.
You can join the queue and wait, or get indexed through a spidered link on a site that is regularly indexed. One purpose of a spider/robot is to follow links, and this also ties in with suggestions that javascripted links may obstruct/slow down the spidering process.
A simple way to get such a link is to contribute something/anything to the article directories. In return for your "textual" input, a link via your resource box can point to your domain.
It is generally agreed that spiders like text, or more importantly, new text.
A sensible defence of such a claim is that we don't especially want MATCHES for banners, images or anything uninformative. Such images, like the annals of history, can be searched specifically.
Another logical defence of such a claim is that we really are living in the INFORMATION AGE, and mediums to relay information are still predominately verbal and textual, however delivered.
While it may be an overstatement to say that Search Engine Optimisation is to webpages, as Neural Linguistic Programming is to humans, it may not be too ridiculous.
Remember
1. You are dealing with software that is attempting to analyse like a human. It cannot do this as readily as organic intelligence.
2. You are dealing with software, familiar with abusive human strategies of deception, and has in-built counter measures. There are humans behind the software, wise to the will of cheats.
3. You must help it with your selected keywords/search phrases, which you deem to relevant. Their densities will determine relevance from a textual degree, whatever about a site-relevance degree. Too often is word spamming, and not enough is irrelevant. Anywhere between two and five wouldn't be too bad, and depends on who you talk to, or indeed, listen to. Make more pages instead of trying to fit every conceivable keyword into one page. A lot of people do this at the beginning, which is understandable as well, but the body text just won't make any sense and any visitor will get a headache as surely as you will. Spare both parties.
4. Some engines insist on robot text, and should probably be facilitated, even though some have a commercial interest in their insistence. Robot text is not difficult to learn or implement and the name of it, should not be a deterrent.
5. Metatags are designed to assist as well and are nothing to be feared, but favoured, should you decide to use them.
6. You must get indexed, to bear any optimised fruit. This should no longer be difficult either.
About The Author
Seamus Dolly is at www.CountContol.com
SEO = Search Engine Optimization, tips on successful page ranking
The key points to getting your site noticed is to optimize the keywords and use them threw out your site. Get quality link partners that have the same services or products you offer.
We at www.Invision-Graphics.com get asked this question allot, how do I improve my page rank in www.Google.com and how do I get spider bots to crawl my web-site?
One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.
The key points of using these two Meta Tags, is optimization!
Evaluate your Keywords: look at your web-site and evaluate it services and products, be sure to do a search in www.Google.com to help you pick the keywords that your potential clients may be looking for.
The next thing is to evaluate your site content to see just how often you're using these keywords, the biggest mistake that web-masters make is creating their Meta Tag Description and Keywords and not including them in their content pages.
To get the best results, is to ensure that you use as many of your keywords and discretion tags throughout your entire site.
The next thing is your products or images, be sure to include some of those keywords in your <*IMG ALT=** Tag, this to will help you optimize your site, and increase more frequent visits from spider bots.
Google, Yahoo, and Msn all use the following tags:
<*META NAME=*"*ROBOTS*" CONTENT=*"*INDEX, FOLLOW*"*>
<*META NAME=*"*REVISIT-AFTER*" CONTENT=*"*1 DAYS*"*>
Be sure to include these in your Meta Tag, as it tells spider bots to search links to other pages on your site, increasing your chance of getting better indexed in the search engines.
The next key point is to also ensure you have created page titles for each section of your site, this is another mistake most make and they usually brand each page with their site name, the mistake is that, when your potential client types in to Google for a specific item or product you lesson your chances on being pulled up.
Name each section of your site using the Keywords you developed for your web-site, this ensuring higher page ranking in Google, and you not being found within the first returned results but ending up on page 15 etc.
Google looks also for inbound links, these being partner web-sites that have agreed to become a link partner or affiliate of your site.
Also update your content regularly, Google loves content, content, content, the more rich content you provide using your keywords the better you page rankings will be. The best method we found is to update your pages 2 to 3 times a week, for example Monday, Wednesday and again Sunday.
Thus ensuring the Google spider-bot will return regularly as so will your potential clients, as visitors are most likely to visit a web-site that is updated with new and interesting topics or items.
Now use Google, and do a search for your competition, within the first page results returned looked for potential link partners, which offer the same resources or products as you.
Contact the administrator or web-master simply asking them to link exchange with you. Most sites already offer a link exchange program or an affiliate program. These are perfect ways to create inbound links to your site that have already established Google page rank.
List your site in Link Directories that offer a specific category for your services, these are also excellent ways to create inbound links as the more inbound links you have generated to your web-site the higher the page rank in Google.
The key points to getting your site noticed is to optimize the keywords and use them threw out your site. Get quality link partners that have the same services or products you offer. The reason for this is if you link to a Tupper ware site and you offer fine wine, it isn't going to do you much good as there is no common denominator. List your sites in Link Directories that offer a specific category that best fits your site content and services.
About the Author:
Shawn DesRochers is the CEO and Founder of Invision-Graphics Design Firm, They offer articles and tips on Search engine Optimization and support forums, were they help many members and visitors increase their page rankings in many of the popular search engines.
For more advice and free articles be sure to visit www.invision-graphics.com
1 Simple SEO Strategy To Get More Visitors To Your Site From Google
The strategy is to search for overlooked keyword phrases which are not too competitive and create effective doorway pages related to these keyword phrases. These pages can be promoting a product for instance.
by: Jean Lam
Did you know that you can dramatically increase the number of visitors that come to your site on a daily basis from Google? And it's not constantly improving your position in Google search engine result pages(SERPs) for your competitive keywords which can take some time after working on your search engine marketing campaigns.
I take this example from Google because I've experienced it some time back now. Apart concentrating on getting and maintaining a top 10 ranking in Google, there are lots of easy traffic sources that you haven't exploited yet. We are still talking about search engine traffic here.
What's that strategy you ask? The answer might surprise you but it's a technique that works and is pretty legitimate. It's not creating stand alone or doorway pages with practically no content, overly optimized with keywords and a link back to the homepage. Doorway pages work but only if you know how to do it well. And this article will talk a bit about this topic as well.
The strategy is to search for overlooked keyword phrases which are not too competitive and create effective doorway pages related to these keyword phrases. These pages can be promoting a product for instance.
Just by adding a few effective doorway pages, I managed to make 9 sales in just a few short weeks and earned $364.59.
Imagine you come up with several keyword phrases that generate a few monthly searches, you now have several pages. So each page targeting a specific keyword phrase is worth traffic and not any type of traffic but it will be targeted.
So if you have one page which brings you only 1 visitor per day and you have 50 pages, you can easily receive 50 visitors per day for free. You see the potential now.
Keywords that have about 1000 searches on Yahoo! Search Marketing Solutions previously known as Overture at http://inventory.overture.com/d/searchinventory/suggestion are valuable keywords with lower competition.
If you are using Wordtracker at http://www.wordtracker.com , a keyword with only 10 searches per day can get you a good ranking and bring you traffic.
If you have already a website which is generating traffic, you can dramatically increase your numbers, simply by adding relevant doorway pages targeting a specific keyword. These pages have content and have your optimized navigation menu on it with their specific keyword phrases. These pages are just an entry to your site nothing more nothing less.
They should not be overly optimized with keywords but they must have some optimized content which is readable by your visitors and friendly for the search engines as well.
If you have a good website which is crawled by Google's robot called "Googlebot" often, your new pages will get spidered and indexed fast and will start bringing you small loads of targeted traffic.
But be careful when adding pages, don't go in a frenzy with this and add hundreds or even thousands of pages all of a sudden. For eg if your site has 50 pages already indexed in Google and ranking well and you add 100 new pages at once, your indexed pages might suffer a temporary drop in rankings. The key here is to add pages on a regular basis say 1 or 2 pages daily until you reach the total number of pages to be added.
Why not capitalize on this free source of traffic? The key is to research your keywords well first, work on your content and create these pages afterwards.
Your website will grow bigger and bigger with time and it will attract loads of targeted traffic from multiple keyword phrases.
Good luck and happy research and optimizing.
About The Author
Jean Lam is the author of the highly acclaimed eBook "Top Search Engine Ranking Secrets in Google Revealed", a concise, step-by-step guide to high search engine ranking for the beginner to intermediate level webmaster - available now at http://www.top-ranking-strategies.com
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