"How 'Crap' Can Dramatically Boost Your Profits!"
By John Reese of MarketingSecrets.com
You're about to discover something that I honestly believe
can CHANGE YOUR LIFE.
This is a concept that drives my marketing. This concept
continues to make me a small fortune. Today I want
to share this concept with you.
"Crap can make you rich."
Don't laugh. Let me explain.
The beautiful thing about marketing online is that we can achieve
RESULTS for anything LIGHTNING FAST.
We can put up some Google AdWords, drive some traffic, and
starting getting results in a matter of MINUTES.
I can essentially write a sales letter, include an opt-in form,
and create a little infoproduct to sell, all in less than ONE HOUR
and have it getting results.
Okay, so the product may completely STINK. i.e. it's CRAP.
The sales letter may be nothing but CRAP too. And even if
someone DOES order, they'll be getting that product which
is CRAP and most likely will request a refund. Heck, after all,
I only spent an hour on the entire thing.
But none of that matters. The GOLD is not in the crap itself, the
gold is in the RESULTS.
Everything in marketing has a "Cause and Effect" -- everything.
If you put up the WORST CRAP EVER right now on a web site,
something WILL happen. And those results are what eventually
drives a few hundred dollars a month in profit, and eventually
produces several thousand dollars a month, and can eventually
create a small fortune.
Okay, so maybe your conversion rate will initially be 1 out of 1,000.
That's okay. With enough data that 1 out of 1,000 will become
a solid average and that site will CONSISTENTLY produce 1 sale
out of 1,000 visitors.
Hey, welcome to a CRAP conversion rate. :-)
Hehe, but seriously...
The point is this. There is tremendous value in a 1 out of 1,000
visitor conversion rate -- no matter what the price of the product
is. No matter what the offer is. Why? Because it's GUARANTEED
that you can IMPROVE upon it. You can make it better. You
CAN get MORE people to buy.
All you have to do is improve your marketing. Test small changes.
Try a few little tweaks. Improve it little by little.
Get better and better RESULTS.
Here is something I want you to engrave deep into your brain...
You will NEVER, that's right, NEVER, launch a site or any
marketing that will be even 10% of "perfect". You're never
going to launch a site that starts pulling a 10% conversion
ratio, let alone 100%.
(And before you email me and tell me that a site you
launched pulled a 10%+ conversion rate, I'm not talking about
the results of a strong endorsement someone did for you. I'm
talking about an AVERAGE conversion rate from ALL the
traffic sources you point at your site.)
So why are you spending SO MUCH TIME to get that latest
project launched? What the heck are you waiting for?
Know this... everyday that goes by without you launching
your latest project is a day that you could be using to
test and IMPROVE upon what that project produces.
Yes, that means make you more money.
Your project will never be perfect. You could have always made
it better. You could have always done this or done that.
WRITE THIS DOWN...
"The biggest piece of crap ever created and launched online
makes more money than an almost-perfect project that
was never launched."
Is my point getting through to you?
The biggest mistake we entrepreneurs make is trying to
make our little projects PERFECT before we are willing
to launch them and see what they will do.
This can be the "kiss of death" for our businesses. Because
until we launch projects we don't get any RESULTS.
What you need to realize is that RESULTS are the biggest
ASSET to your online business. Even the CRAPPY RESULTS.
Because the results are what tells us what is working and
what isn't. And believe me, I've probably made MORE MONEY
from the results I discovered about things that weren't working,
so don't just think it's all about what works.
So learn to produce projects on an ACCELERATED launch
schedule. Just get the sucker to the quickest version that
will allow you to launch it and start getting ANY results at
all. Then spend your time IMPROVING on the results.
Let's face it. Many of our projects FLOP. It just happens.
People just won't buy enough of something to make it profitable.
So we must move on and work on another project. Get it out there
and see if that one starts making money. Repeating the
process again and again.
But think about what I just said and realize something. If you
KNOW the reality that many of your projects will fail, why the
heck are you taking so long to find out?
It's probably the same reason *I've* often delayed things... FEAR.
I'm AFRAID to see my "baby", my special project, fail. But since
we've already come to realize that the reality of business is
that some projects WILL FAIL, we just need to GET OVER IT.
Put that CRAP together and launch it! Unpolished. Unperfected.
Ugly. Yes, I say let the crap fly! (no, not that crap.)
So get your projects launched absolutely, without a doubt, as
quickly as possible. Get SOME results. Any results. THEN
work on improving whatever those results are to increase
your profits.
If you are planning on doing JVs with people for your new
product, or rolling out an affiliate program for it, the"JOHN REESE CRAP METHOD"
(as I will call it) still definitely works.
Here's how you use it...
You put together your web site and product as quickly as
possible. Go jump on Google and buy some AdWords traffic
to point at the site. Start tracking the results -- no matter
what they are. Make changes and TEST them. Continuously
work to improve the results of the site.
When you're able to get the site to a satisfactory conversion
level, then and only then proceed with putting together JV
deals and really rolling out the product.
You know, the biggest kiss of death for an online marketer
can be to launch a product with JV partners WITHOUT having
first tested and improved a site's conversion. Do you think
your JV partners are going to promote your next project
if the initial one completely FLOPS and doesn't make them
any money? Absolutely not.
SO USE THE "JOHN REESE CRAP METHOD" AND PROFIT!
1. Create and launch crap.
2. Test that crap.
3. Improve that crap.
4. Make money with crap that eventually becomes non-crap.
Seriously. Don't laugh. This process works. Again and again.
It has made me rich.
Learn it. Live it. Love it. Let crap make YOU rich.
-----------------------------------------
John Reese is an Internet Marketing pioneer that has
been actively marketing online since 1990. John has
sold millions of dollars worth of products and services
online and his network of Web Sites have received over
1.4 BILLION Web Site visitors since their inception. You
can learn more about John, his home study courses,
and subscribe to his free ezine by visiting:
http://www.marketingsecrets.com
(c)2003 MarketingSecrets.com. All rights reserved.
Chris Carpenter's Google Cash - An Ebook Review
It is rare to find a brand new blueprint for making cash on the internet. The continuous churning of rehashed and ripped off regurgitated pablum has plagued the internet guru market for the last few years. But ever so often with some persistent digging you find a gem. Google Cash is that shining diamond on the coal-heap of get-rich-on-the-internet promotion.
With the pending IPO of Google and all the hype surrounding it, it's easy to overlook the hidden fundamentals that make Google such a marketing miracle. The Google Adwords program allows savvy marketers to reach highly desirable eyeballs at a predictable cost. Google Cash is a startlingly frank analysis of this fast-paced direct response medium.
You sell hand-made knitted scarves. You can place your ad directly in the path of people searching for one. With some elbow grease and a sharp pencil you can figure out to the penny what you can afford to pay for that ad. And you can target the world or Little Rock Arkansas with that ad thanks to the awesome interface and techno-wizardry of Google Adwords. What used to take 3 months in the "old days" of marketing back in the nineties takes 3 hours today!
Chris Carpenter lays out a step-by-step blueprint for generating extra income on the web using Google Adwords. He pulls back the curtain and reveals his own successful campaigns and even some of his stumbles in this marketing arena. He demystifies the mathematics and explains the entire process at a Grade 10 comprehension level.
If I had a teenage son or daughter, I would get them to stop working at McDonalds and get them investing their free time in building an online auction business. I used to hate cleaning the garage. Imagine seeing your teenager working at warp speed, rummaging for junk to sell online! It's possible thanks to Google Cash.
Can anything and everything be sold online through Google Adwords? Frankly, the astounding answer is yes! If a human wants it, you can put it in front of them. The Google Adwords interface is the single most powerful direct-response medium currently on the planet. With 300 million daily searches, with a little bit of imagination and creativity you can find a target niche for your product.
Think of Google Cash as a starting point rather than a be-all-end-all solution. For the price, it delivers great value. But you have to take action with this guide. Even though it lays out the step-by-step path to follow, you'll still have to invest the hours building your keyword campaigns and creating your Google projects. Even though there is real brain work involved, the potential rewards of developing your own online cash machine with Google outweighs the short term sweat equity. I think you'll enjoy Google Cash.
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