Get Rich Making Business Online

Get Rich Doing What Others Don't

"The quickest way to wealth
That I've found to be true;
Is to stick out your chest
Give your best
And do what others don't like to do!" - (NicheBrain.com)

It's been said the difference between the "haves" and the "have-nots" - can be traced back to the people who did ... and the people who did not!

When it comes to creating a money-making niche, consider using what I call the principle of yucky.

Using the principle of yucky is one of the quickest ways to make money you'll ever find. Period. No hype here.

Master this principle and I can guarantee you'll never be broke another day in your life.

In fact, if everyone would use this principle the unemployment numbers would melt like an ice cube in July. The Welfare rolls would shrink like a cheap suit, and poverty would drastically decrease.

So, what exactly is the principle of yucky? I'm glad you asked, it's simply doing what other people find disgusting, irritating, or in a word yucky.

A billionaire once said, The quickest way to success is to do what others don't like to do. Don't laugh, most people are willing to gladly pay money to people who will do the things they find disgusting, irritating or stressful. Wouldn't you?

For example, if you had rats running through your restaurant at lunchtime would you pay someone to get rid of them? Of course, you would.

But rats aren't the only things people find disgusting or yucky. Thousands of yucky services exist that people will pay you to do. The key point here is the thing may be yucky to them, but not to you, especially if you can grow rich doing it. Believe me, money in your pocket will make it less yucky - whatever it is.

For example, take the man in Florida who has a business that makes over $100,000 a year picking up dog poop in parks. The single mother who started a business cleaning bathrooms earning over $5,000 a week. Or the husband and wife team who clears $2,000 a week bathing dogs in the clients home.

Yes, the list is endless; it's only limited by your imagination. You'd be surprised what people will pay you for, just to get out of doing it themselves. Use this attitude to make money.

You'll discover the most penny-pinching, tightwad, miser will gladly throw money at you. Why? To get out of doing something they find yucky, disgusting, irritating or stressful. Haven't you been paying attention?

That's what makes the principle of yucky so valuable my friend, especially to the alert entrepreneurial-minded person. In fact, if you are an entrepreneurial minded person $ signs should be slowly swirling around your head as you read this article.

You now have the start of a small niche business that could make you big money, very quickly and with very little risk. From a business point of view what could be better than that?

Thousands of people in your local area will gladly pay you to help them do some yucky routine stuff in their life. They're just waiting for you to offer your services to them. An added benefit if you act fast- will be litttle or no competition!

If you have an established business, you can use the principle of yucky to get an edge on your competition. You simply do what your competitors don't, can't, or won't do. Believe me your customers will take notice. Wouldn't you?

Easy Income from ClickBank - Home Business Opportunity

Clickbank is the 'BEST' opportunity you can use right now to 'make money on the internet' as an affiliate, with very low start-up costs, it's a great way to get started working from home.

Clickbank marketplace features over 10,000 digital products (INSTANT downloadable files) you can promote within minutes after Signing-Up for an affiliate account. Most merchants associated with clickbank offer you commissions as much as 50% per Sale or even more.

Thousands of people just like you use Clickbank on a regular basis to sell and buy products on the Internet; now it's your time to START profiting from this marketplace and succeed in the affiliate promotion 'game'!

Here are 3 promotion TIPS to succeed promoting Clickbank products as an affiliate:

TIP 1 - Promote in the forums by pre-selling visitors

Visit 3 forums related to the product you're promoting and start answering and posting interesting questions on a regular basis (or when you have time?)

Only provide something useful when answering a question and don't promote anything in the body of your post.

Also, don't ask questions that have been posted already in the same forum.

Where to promote the Clickbank product?

At the end of ALL your postings.

Yes, you're allowed (just read the forum guidelines!) to post a brief description about you, your site, product or anything you want, at the end of your post. This brief advertisment is called a Signature File (SIG file).

TIP 2 - Promote in Your E-mails via your SIG file

I'm sure you talk with lots of people by e-mail (e.g. friends, other affiliates, associates, partners, etc.) on a regular basis.

So, why not using your SIG file in your everyday e-mail correspondence?

It's a waste of time and money if you don't use this opportunity; don't neglect its effectiveness, it can bring YOU a huge BOOST in:

- Opt-In List Sign-Ups, etc.

Make sure you don't SPAM, send out e-mails only to people you know or would like to form a Joint Venture with; promote only in your SIG file and not in the body of your e-mail message.

The key is to visit Search Engines and Forums ... make friends and online contacts; soon you'll be able to BUILD a contact list of a few hundred people who know you and will gladly wait for your e-mails.

Don't abuse this opportunity and send out e-mails to your friends every day or week promoting product after product; they don't want that and most don't have time to check out your promotions.

It's better to contact them once or twice a month and offer some 'Free valuable Information' At the bottom of your e-mail insert your SIG file to promote a Clickbank product you feel it's related to the e-mail you sent.

Never promote something not related to the Subject or CONTENT of your e-mails. You'll have a HARD job converting un-targeted visitors into future buyers.

TIP 3 - Promote in your Web Site

Most Clickbank affiliates have their own Web Site. If you have one yourself why not ADD your SIG file at the bottom of every Web Page on your Site?

Or even better, remove those ugly banners that don't convert into Sales and replace them with a 3-line TEXT to promote your Clickbank products.

However, you can't promote something not related to your Web Site / Page TOPIC, so don't waste your time in this direction. Try to promote something highly targeted to your Web Site / Page CONTENT.

Text CONTENT always converts better than banners!

There are thousands of NEW people on the internet everyday 'looking for information' and Clickbank has the answer to all their needs.

Web Measurement:
What You Don't Know Would Make A Great Book

What's in it for me? you ask. Why should I measure how people use my website? How does it help and what does it all mean? The purpose of this article is to try to give you some insight into effective web measurement and to talk about the most important page of any website, the landing or home page.

Why measure at all?

Fred Flintstone lived in the Stone Age but we live in the Information Age. We deal with a constant flow of information from TV, websites, email, RSS feeds, mobile phones, PDAs, radio, newspapers, flyers, billboards, and magazine covers. Even the sides of buses hit us with information about companies, products and services. So why on earth, in the midst of this information overload, would you want to measure how people use your website, another source of data to barrage you with even more information? The answer is quite simple and is summed up best by the 18th century writer Sydney Smith. What you don't know would make a great book.

Consider this.

Your business is selling $50,000 worth of product a week (5000 units a month) through your website. You are delighted with these results, as many would be, and you only measure them because you figure you're doing something right. However your competition, always watching and waiting for their chance, come along suddenly and steal a lot of your market share before you know what's happening. How? They were consistently testing how they could improve their conversion rate online and after they had maximized their conversion rate, they went out and aggressively targeted your potential customers. The bounders! However since the conversion rate on their website is much higher than yours, they eat your market like a hungry lion.

Let's put it another way.

You are successfully selling 5000 products per month through your website but your conversion rate is only 0.18%. According to research carried out by shop.org, the average sales conversion rate is 1.8%. That means that you could be selling 10 times as many products (50, 000)! Imagine what that could mean to your bottom line. If you don't know what your conversion rate is, then you don't know how to improve it or even that it needs improvement.

Measuring conversion is not complicated.

Measuring sales or prospect conversion is very easy. Over a given time period, you simply need to know how many people buy or register an interest in your product or services as a percentage of how many visitors turn up. However, there is more to effective measurement than simply measuring this kind of conversion.

What a good measurement tool should give you.

The ability to improve your conversion rate depends, at the very least, on 2 basic things. In essence, this is what you have' to measure to begin a conversion improvement program.

·Firstly, you need to be able to accurately measure the number of visitors arriving at your website.
·Secondly, you need to be able to see how they use the website by looking at the paths they have taken and how long they have spent browsing your pages.

Don't just sit there going hmmm.

You look at the paths that regularly don't' lead to a conversion and try to improve them. Don't simply sit there looking at your path tracking tool wondering to yourself why people don't convert, but look at your website and physically use the path that your visitor has exited. This is where careful analysis is required and where comparisons should be made with paths that do' convert people. In many cases, variables that are present in the higher conversion paths are not present in the lower conversion paths.

It's that simple. If you regularly compare the best paths and the worst paths whilst measuring your changes consistently, there should be a steady improvement in conversion. You undoubtedly will make mistakes, but that is why you should carefully measure any changes you make, and why you should measure one change at a time. If you change more than one variable, then you won't know which change made the difference and you won't learn anything valuable.

Of course this takes a lot of time and effort on the web marketer's part, but I never claimed it was going to be easy. In comparison to say direct mail marketing or TV advertising, it is still much less expensive when you do make a mistake.

The landing page

The landing page deserves special attention. When people do a search on Google, for instance, they have something in mind when they get to your landing (index) page, and if you're not it, they have gotten to you by mistake. There is nothing you can do about this at all. It's a simple fact of life that people using keywords like improving conversion could be talking about a web site marketing campaign or catalytic converters for their car.

The landing page however does require special attention from you as a web marketer because you want to reduce the number of 1 page exits from this page as best you can. This means your focus should be purely on the visitors who arrive. How well you service their needs when they find you is critical to your level of conversion. Again, measuring the visitors who arrive and the ones who leave immediately (the bounce rate as it's sometimes called) is a good measure of how good your home page is at getting its message across. The ones who read for a few seconds and leave aren't your target market so don't worry about them. On the other hand, the ones who read for a little longer and leave might be slow readers, or might be your target market so concentrate on getting that number down. Your conversion rate for your landing page should rarely be measured as registrations or sales. It's more likely reading time (for those websites that make the proposition on the landing page) or click-through to another section of the site.

Here's an example...

Using our measurement system, we recently made a study of how people used our website. We found that the landing page was converting 68% of the readers. The objective of the landing page is simple: get the reader to move to another page. The landing page headline is Are you driving qualified traffic to your website but not getting enough customers or prospects? This headline, the fact that we go on to describe the target visitors dilemma in the first paragraph, and the fact that there are links to articles which educate the reader (more headlines, to pique the curious among you) mean that we get a good percentage of readers who arrive and continue further into the site. We're always working on the other 32%, but by analyzing the bounces, we found that 50% of them were possibly irrelevant traffic. We have an article starring Winston Churchill that describes how colorful language can grip a reader, and many visitors were arriving at our pages looking for a history of the great man. And as we mentioned above, we also found that some readers were looking for catalytic converters (the keyword conversion brought them to our website). So overall, it meant that only 16% of our target audience left without doing anything. Maybe the phone rang. We can't measure that!

Our tests on the landing page have been numerous, but now we're frightened to change the headline. Seriously! Because simply by changing the landing page headline, we improved clickthrough by 36%. That's nearly double what we were getting over the same time period six months ago. So if you think you can write a better headline for us than the one that currently grabs the attention of 68% of our readers, email me and I'll test if it is better than the one we're using!

Another thing we tested was urgency. We had a section on our landing page that said you could get a free e-book by subscribing before a given date. The date was cunningly set to change every day to the same day's date. It worked. We got high numbers of subscribers in a short space of time and hit a 35% conversion rate, which we considered incredible. Over 1 in 3 people subscribed to get the book. Why did we stop? We listened to our readers who were getting annoyed by irrelevant information on the landing page. New subscribers didn't mind seeing the message, but the returning visitors, the ones you should really pay attention to, complained about the same message with an updated date. It proves one thing though. If you have a special offer in mind, urgency works.

Incidentally, the fact that all of the above was tested on the landing page doesn't mean you should forget about the rest of your website. For instance, one of our recent articles is very well visited and got terrific feedback from critics and other web publications. But as an entry page, the URL also has a very high 79% bounce rate. We have analyzed it and have drawn a tentative conclusion. We think it's because we haven't given readers anything to do when they finish reading. They get to the bottom of the page and that's it. The end. Article over. And they leave. So now we're going to add a new section at the bottom of our articles which encourages subscription or clickthrough. Again, by analyzing and changing things, we hope to improve. If it doesn't make any difference, or in fact makes the rate worse, we have lost very little, we simply put the page back to the way it was. Testing is about trial and error.

In Summary

I will never be too clever to ever stop measuring how people use our website. I don't know what will work with our visitors the first time around. I couldn't have said that one headline would work better than another until I tested it. I couldn't have said that using great copy that instills a sense of urgency in the reader would work better than not instilling urgency in the reader until I tested it. I couldn't have told you whether adding article links to the first landing page would improve click through until I measured it. I couldn't have said whether one graphic would work better than another until I measured it. I couldn't have told you that all these small changes altogether would improve our subscription rate to over 15% every month, until I measured it. In other words, by measuring how people use your website, you can continuously improve it and therefore improve the conversion rate, which eventually has a positive impact on your bank balance.

In other words what you don't know about your visitors movement through your website would make a great book.