Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad).

This not only hurts sales in the form of less clicks to your site, but on search engines like Google, it can even drop your ranking like a stone.

How can you improve your click-through rate?

Here are 3 tips to improve your click through rate and pre-sell your audience so that your web sales go through the roof.

#1 Include the highest searched term (the most popular term) in your title and/or description.

For example, if you're bidding on a cluster of keywords surrounding the theme 'Cheap Web hosting', try to include the term 'cheap web hosting' in both your title AND your description. This will dramatically increase your click-through ratio (and thereby also increase sales).

While this is a fairly well known fact, many ppc marketers don't do it. But think about it from your searchers' point of view. There is an OVERLOAD of information out there. People are extremely uncomfortable with information overload. It sets up a form of cognitive dissonance or searcher discomfort'.

Searchers remove this discomfort by finding a website that matches what they're searching for. When they see that your title and description has matched their search term, they think, 'This website has exactly what I'm looking for' and they eagerly click on your ad.

#2 Use emotionally charged words.

While many website builders are brilliant at creating websites - let's face it, they're not so hot at selling.

Selling is an emotional, creative process. People buy with their emotions and then justify it with reason. If you want to sell to them, you have to access their emotions (access your right-brain and use your feelings to empathize with their desires).

Building a website and promoting an online business is a very organizational, logical process. It requires mostly left-brained abilities. So you can see how some people can build a beautiful website - but find it nearly impossible to sell from that website

Here's where you can leave your competition in the dust and rake in the sales: Use emotionally charged words and phrases in your ad copy and people will be falling all over themselves to click on your ad to see what you have to offer.

For example, instead of 'Sweet' why not say 'Mouth-watering' or 'Sumptuous'. Instead of 'How to start your own Internet business' how about 'Travel the world while running your business from the luxury of your hotel suite.'

The options are endless and if you look at most ppc ads - you'll easily see areas where you can tower over your competition and make your ad stand out - even if they bid higher than you.

#3 Include a sense of urgency.

Again - this is one feature that is completely ignored by most pay per click marketers.

With competition heating up every day, you need to give people a REASON to click, a little push, a feeling that they're going to miss out on something BIG if they don't click on your ad RIGHT NOW.

There are lots of ways you can do this. If you're advertising something that's on sale why not say, 'Sale ends soon'. Or how about 'Only while supplies last'. People absolutely hate to lose out so when you add urgency to your ad, you'll be skyrocketing your click-through rate and putting people in a rush to buy.

While these 3 tips will dramatically increase your click through rate, here's one last tip: make sure you deliver exactly what your ad promised when the user clicks through to your website. You've put them in the frame of mind to at least see what you offer and now it's time to deliver.

By giving them exactly what they expect to see, you'll not only earn their trust and approval, you'll also send your web sales through the roof!

About The Author:
Kathryn O'Neill is chief editor for http://www.payperclick.homestead.com Pay Per Click Success , a website dedicated to giving you the secrets of success with pay per click advertising.
For more pay per click tips, reviews, and ppc savings, visit http://www.payperclick.homestead.com/pay_per_click_tips.html

GoogleCash

Visit the Google Cash web site
Overview:	Google Cash (also known as GoogleCash), by Chris Carpenter, is a self help guide on how to make money by promoting affiliate programs via pay per click search engines, such as Google AdWords and Overture.
Last Update:	Thursday, August 25, 2005.
Screenshot:
Features:	Downloadable 87 page PDF ebook. Examples of profitable campaigns the author has run. Downloadable sample Excel spreadsheet to track the number of clicks, orders, conversion ratios, sales, commission earned, advertising cost and profit margin of each campaign. Access to the author's personal resource of marketing ebooks and tools. Free email support from the author. 3 month, money-back guarantee.
Benefits:	Learn how to make money promoting affiliate programs via pay per click search engines, such as Google AdWords and Overture. Learn how to find and choose lucrative affiliate products and services to promote. Learn how to promote affiliate programs without a web site. Learn how to promote affiliate programs in countries where English is not the first language. Discover how the author makes money promoting affiliate programs via eBay.
Review:	Google Cash is an excellent guide on how to make money promoting affiliate programs via pay per click search engines. The author breaks the entire marketing process down into 4 simple steps; (1) how to find and choose potentially lucrative affiliate programs; (2) how to research keywords; (3) how to write ads to promote the affiliate programs; and (4) how to track your campaigns. The author explains the concept by revealing a number of campaigns that he has had success with. The results are quite impressive. He even reveals some unconventional affiliate marketing techniques such as how to promote products in countries where English is not the first language, and how to promote affiliate programs on eBay. Now that was an eye-opener! Pessimists will question why the author reveals all his techniques, if it's as successful as he claims. Typically they're the same people who aren't making money online. I know for a fact that the techniques outlined in Google Cash work. Why? Because I specialize in affiliate marketing and use many of the concepts outlined in the book on a daily basis. And I know people who use similar techniques to make hundreds of thousands of dollars a year. But don't get me wrong. Google Cash is not a get-rich-quick scheme. Yes, you can make money following the affiliate marketing techniques outlined in the book. You don't even need a web site or product, but it helps. But like any reputable business opportunity, it does take time and effort, and there is a learning curve. Although you can make money in your part time, it will require a full time effort to make serious money. I highly recommend Google Cash, if you don't understand the concept and would like to make money promoting affiliate programs via pay per click search engines.
Accolades:	"I'm now averaging over $200 a day and growing. I still can't believe it. Thanks again. Your book is changing my life!" - Jeremy Wilson, GooGuide. "You tell it like it is including real examples of campaigns that you are running that are making money right now. I hope you are not shooting yourself in the foot by making this information available to everyone!" - Jim Nech, Affiliate Facts. "Your step by step sample case studies have brought out the simplicity of your techniques for anyone to follow. This is one ebook every affiliate marketer cannot do without and has my highest recommendations." - T.H. Quah, Affiliate Pro News.
Format:	Downloadable ebook (PDF file)
Require:	Free Adobe Acrobat Reader.
Size:	87-pages
Costs:	$49.95
Visit the Google Cash web site

Atlas OnePoint (formerly Go Toast)

Visit the Atlas OnePoint (formerly Go Toast) web site

Overview:

Atlas OnePoint (formerly Go Toast) offers online pay per click bid management services for managing keyword bids in pay per click search engines, such as Overture and Google AdWords.

Last Update:

Wednesday, August 17, 2005.

Logo:

Features:

Supports 22 top pay per click search engines:

•	7Search	•	Google AdWords
•	Ah-Ha	•	Kanoodle
•	BrainFox	•	Overture DE
•	ePilot	•	Overture FR
•	Espotting DE	•	Overture UK
•	Espotting FR	•	Overture US
•	Espotting IT	•	Search123
•	Espotting SP	•	SearchFeed
•	Espotting UK	•	Sprinks
•	FindWhat	•	Turbo10
•	GoClick	•	Xuppa (formerly Bay9)

Overture approved bid management service. Automatic monitoring and updating of bids, 2, 6, 12, 24 or 48 times per day. Manage all your keywords through one interface. Rules based bidding. Independent third party verification of your bids. Free basic return-on-investment tracking. Optional advanced return-on-investment tracking. Tracks results by keyword, position, and search engine. Tracks visitor conversion rate by dollar volume. Cost-Per-Acquisition programs. Cost-Per-Visitor programs.

14-day, money-back guarantee.

Benefits:

Saves time by automating the repetitive task of updating bids in multiple search engines.

Saves money by minimizing bid gaps.

Know exactly which keywords in which search engines provide the best return-on-investment.

Helps improve return-on-investment.

Simplifies the submission and management of listing titles, descriptions and URLs across multiple search engines.

Review:

Atlas OnePoint (formerly Go Toast) is an excellent pay per click bid management tool.

It offers an amazing bunch of features, many of which you probably would never have thought of. It supports 19 pay per click search engines worldwide, which just about covers all the bases.

Its return-on-investment tool is particularly useful. It will show you exactly which keywords and search engines are producing a return-on-investment.

Not only does it track pay per click search engines, but also visits from standard search engines! How useful is that? Really useful in my opinion.

I also like the fact that Atlas OnePoint (formerly Go Toast) are always introducing new features to ensure its customers stay one-step ahead of the competition.

All-in-all Atlas OnePoint (formerly Go Toast) is a tremendously useful marketing tool. I highly recommend it!

Accolades:

"Go Toast saves us a couple of grand a month!" - DR, Online Retailer.

""Go Toast is remarkable. We have been able to save time, money and still out-rank our competitors." - CR, Media Director.

"Overture saved me from years of fighting with search engines. Go Toast has saved me from months of fiddling with Overture listings. Now I can focus on turning the traffic I'm getting into sales." - NB, Director.

Format:

Online subscription service.

Require:

Internet connection.

Free Trial:

14-days

Costs:

Packages cost from $49.95 per month.

Visit the Atlas OnePoint (formerly Go Toast) web site